Marketing Associate, Khrystian Keu


Khrystian is the muscle behind He manages the community, content and development of new B2B SaaS Marketing Tools. He supports SaaS CMOs who rely on to get connected with best practices and specialists. Khrystian is certified in every type of digital marketing that comes to mind (i.e. Hubspot and other email platforms, the Google tool-set, various SEO Tools) and is experienced building the Marketing Foundation for B2B SaaS Startups.


Lauren Morgan, “Virtual” Product Director


Being in multiple roles, places and states in the digital world at a time, one of Lauren’s responsibilities is to connect with the Kalungi audience and support the community. She turns what she finds into tools and best practices and “Productizes” the building blocks of a Modern SaaS Marketing team. She is a virtual person who constantly is A/B testing her profile and communication techniques to help B2B SaaS companies. Behind her are the people who make up the Invisible Assembly line, including Michiel.


Michiel de Ruyter, Invisible Marketing BOT


As many repetitive marketing execution tasks can be automated, Michiel is the bot representing Invisible Technologies “Digital Assembly Line”. Virtual employee Lauren works with Michiel and other outsourced Marketing Services to get a lot of the Kalungi Tools and best Practices optimized and performed at unprecedented price levels. Michiel was named after the Dutch Admiral who excelled in empowering his troops with ultimate decision making power driving efficiency and autonomous execution.


SaaS CMO, Stijn Hendrikse

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Nearly 80 percent of small to mid range B2B software companies share similar marketing needs. After 15 years of experience in the Software Marketing Industry. Stijn Hendrikse launched Kalungi, a B2B SaaS Marketing Community to share best practices and education.  This supports his work as a CMO Consultant with Chief Outsiders LLC, providing SaaS CEO's who need an experienced CMO but may not be ready to hire one full time a great option; Chief Outsiders allows CEO's grow their marketing team with a vetted SaaS CMO at the helm.

If you'd like to engage Stijn for a project, you can connect with him at . If you're still in pre-seed mode and cannot afford a traditional consulting relationship, Stijn is open to providing Advisory services using the FAST model if the opportunity is right.

Before moving to the United States from Holland in 2004. Stijn led Microsoft's Public Sector Sales and built its Consulting Services in the Netherlands. Stijn helped organize the largest Dutch Trade mission to Silicon Valley ever with over 200 business connecting with over 400 VCs. At Microsoft’s Headquarters in Seattle, Stijn led B2B Product Marketing for Microsoft Office (including the creation of Office 365) and Microsoft's global SMB Marketing team.

In 2014 Stijn became a Fractional CMO in order to help start-up and mid-market software companies create and accelerate their marketing teams. Stijn has been the SaaS CMO (or CEO) for 10+ start-up companies.

Executive Marketing Positions:

  • CEO, MightyCall

  • CMO & CRO, Acumatica

  • General Manager, Marketing, Microsoft

  • VP Marketing, Group Health

  • CMO, Fluke Digital Systems


  • Marketing SaaS and Cloud software & services

  • Kick-start and Growing Early- and Mid-stage Startups.

  • Support fundraising from Series-A to Private Equity.

  • Design & (re-) build high-performance marketing teams

  • Turn-around and inspire stale/tired marketing teams

“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”— Brian Plackis Cheng, CEO, Cielo24
“Stijn transformed Atera into a global SaaS company and created a strong platform for growth. If you want to succeed, Stijn is the guy that you want on your team.”— Gil Pekelman, CEO, Atera
“With Stijn’s help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”— Doug Claffey - CEO Energage
“Stijn had a way of seeing the big picture, and to pull different parts together from product to marketing across the company.”— Dan Kessler - President, Workplace Dynamics
“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.”— Vijay Kasireddy - CEO, Find Inc
“Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.”— Mark Glikson - CEO & Founder, Gumbuya Inc.
Billion in ARR Growth
Brand Pivots
Marketing Teams Launched