Digital marketing audit for
B2B SaaS companies

A 95-point inspection for your marketing function, built for B2B SaaS companies. After a complete deep dive led by a CMO and our team of specialists, receive a comprehensive overview of the current state of your marketing function and a 90-day tactical marketing plan with a clear roadmap, priorities, and initiatives.

Start auditing your marketing function

Get started
b2b saas marketing audit (1)
WHO IS IT FOR?

A digital marketing audit for leaders who want to grow their company the right way

  • Companies struggling to hit marketing and company growth goals
  • CEOs that want to understand the current state of their marketing efforts
  • CEOs looking for outside perspective on their marketing function
  • Investors who need to know where to cut marketing and where to double down
saas-marketing-audit-for-investors_2

For investors

  • Get a rich analysis of the marketing function to strengthen your go/no-go investment decision
  • Better understand your company's product market fit
  • Identify areas that need immediate attention and  investment
  • Get a pre-built GTM plan the team can use immediately once your investment closes
saas-marketing-audit-for-investors_2
saas-marketing-audit-for-CEOs_2
saas-marketing-audit-for-CEOs_2

For CEOs

  • Get an unbiased snapshot of your marketing function's health from a third party SaaS marketing expert
  • Understand which efforts are worth doubling down on vs. cutting while making the most out of the budget that you have
  • Get a clear picture on how to kickstart your marketing efforts to grow your company the right way
saas-marketing-audit-for-marketers_2

For marketing leaders

  • Get a detailed 90-day go-to-market plan built for you and your team
  • Identify concrete ways in which you can lead your marketing team towards business objectives
  • Pinpoint any marketing strengths, weaknesses, and “red flags”
  • Identify opportunities for growth, including low-hanging fruits and long-term strategies
saas-marketing-audit-for-marketers_2

How it works

Complete an online survey

marketing audit online survey

Complete an online survey

Take a survey to provide key information about your company and marketing department. We’ll do a deep dive into your documents, dashboards, and files.

Review, research, and analysis

marketing audit research and review

Review, research, and analysis

We’ll assess 95 points of your company’s marketing function by using multiple industry-standard tools and a team of marketing specialists to identify its current state, strengths and areas of opportunity.

Scorecard, report, and 90-day plan

saas marketing 90 day plan

Scorecard, report, and 90-day plan

You get a marketing report card that summarizes our findings. This will tell you what’s working and what isn’t based on a 5-point scale covering a wide variety of focus areas such as: brand, SEO, positioning & messaging, website, paid channels, and more. You’ll also receive a custom 90-day tactical marketing plan so your team has a clear marketing roadmap they can start executing immediately.

marketing audit online survey

Complete an online survey

Take a survey to provide key information about your company and marketing department. We’ll do a deep dive into your documents, dashboards, and files.

marketing audit research and review

Review, research, and analysis

We’ll assess 95 points of your company’s marketing function by using multiple industry-standard tools and a team of marketing specialists to identify its current state, strengths and areas of opportunity.

saas marketing 90 day plan

Scorecard, report, and 90-day plan

You get a marketing report card that summarizes our findings. This will tell you what’s working and what isn’t based on a 5-point scale covering a wide variety of focus areas such as: brand, SEO, positioning & messaging, website, paid channels, and more. You’ll also receive a custom 90-day tactical marketing plan so your team has a clear marketing roadmap they can start executing immediately.

WHAT'S GETS AUDITED?

An inspection report for your go-to-market

We'll use the information you provide, readily-available data, and what we’re able to access using our specialized toolset to develop a high-level report to assess the status of the following functions.

Go-to-market strength

Are the growth priorities clear? Is there a clear vertical focus? Have you found product-market fit?

Marketing team makeup

Do you have the relevant marketing skills being filled by members of your team? What needs to be filled first?

Positioning & messaging

Are your product marketing, positioning, and messaging appropriate for the maturity of your market?

Content marketing

What content already exists? What needs to be created? Are the SMEs on the team being leveraged for the right content?

Website status

Is traffic being created (and tracked)? Is it converting? Is there anything that needs fixing?

Funnel discipline

Is the funnel defined and measured properly? Are there leaks that need to be plugged?

SEO

What are your current rankings? Where are the low-hanging SEO fruit?

Demand generation

What is being spent? Is money being spent effectively? Is there a dependence on pay-to-play?

Where should you invest?

Is there room for additional marketing investment? Where should additional funds be allocated for greatest impact?

What should you invest?

How much should you be spending on marketing? We'll recommend a marketing budget based on our experience with dozens of B2B SaaS companies.

CMO recommendations

Our CMOs will recommend a 90-day go-to-market plan based on our findings to reflect how we would lead your marketing function.

Best-performing channels

Which channels provide the most value and opportunity for growth? Which should be scaled up? Or down?

The team behind your digital marketing audit

A strategic and tactical analysis of each function led by a CMO and a team of specialists

 

b2b saas marketing team (2)

Are you ready to audit your marketing function?

Get started
digital marketing audit