Many sales forecasts are inaccurate. Let's make yours more predictable by grounding your projections in actual data instead of feelings and...
In this episode, Mike and Stijn dive into our simple 4-step framework for getting back on track with your key goals.
Our response to the recent discussion around when software makes sense as a service and when it should be a pay-once model.
Google has always guarded its search ranking factors. But thanks to the recent suit between the DOJ and Google, we now get to learn more about their...
Our best practices for presenting your marketing plan to the board of directors as companies are in the thick of 2024 planning.
Strong product marketing is crucial for early-stage software companies. But it’s also the most significant gap for many.
Instead of working backward from keyword to content, good content marketing does the reverse—start with a question you think you can answer better...
The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF...
2022 and 2023 brought new pressure to the software industry that many mature industries have felt for a long time. Here’s our take on what happened...
When your company is falling short of your goals, what are the first things you should focus on? How do you prioritize your problems?
Where do B2B SaaS companies struggle with their marketing? Where are they typically in good standing?
How much pipeline should marketing be responsible for?
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