Marketing Leadership
BSMS 40 - When do you need a truly strategic marketing leader?
Do you need a strategic or tactical marketing leader? It depends on your growth stage and needs.
B2B SaaS Marketing Snacks Podcast
Channel Marketing
BSMS 39 - When you should(n't) start channel partnerships
When and why should you or shouldn't you partner with other companies?
Mike Northfield
Oct 12, 2023
Strategy & Planning
BSMS 19 - What to expect from a B2B SaaS Marketing Agency
What should you expect from a B2B SaaS agency? How much should you spend on a fully outsourced marketing function? How do you hold an agency...
Mike Northfield
Jun 8, 2021
Strategy & Planning
BSMS 18 - The biggest early-stage marketing mistakes to avoid (Part 2)
In a continuation of the discussion from Ep. 17, we address 2 more common marketing mistakes in early stage companies: making a mess of your CRM by...
Mike Northfield
Jun 4, 2021
Strategy & Planning
BSMS 17: The biggest early-stage marketing mistakes to avoid (Part 1)
Part 1 of a 2 part discussion. We often see early stage B2B SaaS Companies make 5 avoidable marketing mistakes when growing. These can be easily...
Mike Northfield
May 28, 2021
Strategy & Planning
BSMS 16: How do you verify your ICP and positioning?
Continuation of Ep. 15. With your niche figured out, it’s time to use ABM to test your ICP, personas, positioning, messaging, value propositions, and...
Mike Northfield
Mar 10, 2021
Strategy & Planning
BSMS 15: How do you position yourself within a niche?
Continuation of Ep. 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or...
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 14: How big (or small) should your niche be?
How big or small should your niche be? What’s the smallest viable market? ...And how should you know which segment of the market to focus on?
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 13: What to look for in your CMO (or marketing leader)
What are the indicators that someone will perform well as a marketing leader? What core competencies and strengths should you be looking for when...
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 12: Who should your first marketing hire be?
Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate...
Mike Northfield
Dec 22, 2020
Strategy & Planning
BSMS 11: What OKRs should your marketing team use?
Objectives and Key Results are our favorite performance management tool. We discuss some examples of short-term and long-term objectives and what...
Mike Northfield
Dec 10, 2020
Marketing Snacks
BSMS 10: Brand recognition, brand awareness, and brand trust defined
Brand trust is the most important aspect of a B2B SaaS startup’s brand. How is it different from brand recognition, brand awareness, and brand recall?
Mike Northfield
Nov 10, 2020
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