Content Marketing
BSMS 50 - Software without the subscription?
Our response to the recent discussion around when software makes sense as a service and when it should be a pay-once model.
B2B SaaS Marketing Snacks Podcast
Content Marketing
BSMS 49 - Google’s exposed search ranking system
Google has always guarded its search ranking factors. But thanks to the recent suit between the DOJ and Google, we now get to learn more about their...
Mike Northfield
Dec 20, 2023
Marketing Leadership
BSMS 48 - Presenting your 2024 plan to the board
Our best practices for presenting your marketing plan to the board of directors as companies are in the thick of 2024 planning.
Mike Northfield
Dec 12, 2023
Product Marketing
BSMS 47 - Critical product marketing capabilities every team needs
Strong product marketing is crucial for early-stage software companies. But it’s also the most significant gap for many.
Mike Northfield
Dec 7, 2023
Content Marketing
BSMS 46 - A simple framework for content creation
Instead of working backward from keyword to content, good content marketing does the reverse—start with a question you think you can answer better...
Mike Northfield
Nov 1, 2023
Strategy & Planning
BSMS 45 - How to diagnose product-market fit
The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF...
Mike Northfield
Oct 22, 2023
Strategy & Planning
BSMS 44 - The party is over
2022 and 2023 brought new pressure to the software industry that many mature industries have felt for a long time. Here’s our take on what happened...
Mike Northfield
Oct 20, 2023
Strategy & Planning
BSMS 43 - What to do when your numbers stall
When your company is falling short of your goals, what are the first things you should focus on? How do you prioritize your problems?
Mike Northfield
Oct 19, 2023
Strategy & Planning
BSMS 42 - What research says about common SaaS startup missteps
Where do B2B SaaS companies struggle with their marketing? Where are they typically in good standing?
Mike Northfield
Oct 19, 2023
Metrics / OKRs
BSMS 41 - What should marketing contribute to revenue?
How much pipeline should marketing be responsible for?
Mike Northfield
Oct 19, 2023
Marketing Leadership
BSMS 40 - When do you need a truly strategic marketing leader?
Do you need a strategic or tactical marketing leader? It depends on your growth stage and needs.
Mike Northfield
Oct 17, 2023
Channel Marketing
BSMS 39 - When you should(n't) start channel partnerships
When and why should you or shouldn't you partner with other companies?
Mike Northfield
Oct 12, 2023
Get your questions answered on B2B SaaS Marketing Snacks
Add new suggestions and vote on others to hear them discussed by Mike and Stijn on the BSMS podcast.
How it works:
- Browse existing suggestions
- Vote on your favorite topics & questions by clicking on the numbers at the right of each topic
- Submit your own questions with the "submit an idea" button
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.