Strategy & Planning
BSMS 35 - Getting started with SEO
Discussing how to approach SEO when you’re an early stage B2B SaaS company.
B2B SaaS Marketing Snacks Podcast
Strategy & Planning
BSMS 34 - New verticals and your go-to-market
Discussing how and when to introduce new verticals into your website, landing pages, and other assets.
Richard Van Vliet
Apr 6, 2022
Strategy & Planning
BSMS 33 - Why you should narrow your positioning
Sharing stories and wisdom about positioning and niches.
Richard Van Vliet
Apr 4, 2022
Strategy & Planning
BSMS 32 - How to manage your team's OKRs
How should you use OKRs throughout your teams?
Richard Van Vliet
Mar 23, 2022
Strategy & Planning
BSMS 31 - T2D3: How some software startups scale, where many fail
Discussing Stijn’s new book, a playbook for driving exponential growth in B2B SaaS companies.
Richard Van Vliet
Nov 1, 2021
Strategy & Planning
BSMS 30 - Why should you invest in content early
Content is king. But why? And how do you approach it?
Richard Van Vliet
Oct 4, 2021
Strategy & Planning
BSMS 29 - How to manage discounts with an empowerment matrix
How do you enable team members to give special terms to customers?
Richard Van Vliet
Sep 22, 2021
Strategy & Planning
BSMS 28 - How to manage and grow your SDR/BDR team
How do you best manage BDRs and SDRs?
Richard Van Vliet
Sep 15, 2021
Strategy & Planning
BSMS 27 - Should you ban slides for marketing reviews?
How do you present the right data for your internal meetings? The key is data.
Richard Van Vliet
Sep 7, 2021
Strategy & Planning
BSMS 26 - How to define and create your Ideal Customer Profile (ICP)
An in depth and tactical discussion on all things ICP.
Richard Van Vliet
Aug 26, 2021
Strategy & Planning
BSMS 25 - Pricing and packaging your SaaS offering (Part 2)
Differences between “freemium” and “try-buy”, how to set your price, and how to approach price increases.
Richard Van Vliet
Aug 17, 2021
Strategy & Planning
BSMS 24 - Pricing and packaging your SaaS offering (Part 1)
Find out the best practices for pricing and packaging saas offerings.
Richard Van Vliet
Aug 17, 2021
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