Strategy & Planning
BSMS 23 - Product led growth vs. sales led growth
Hunting vs. gathering. What kind of marketing or sales does your company partake in?
B2B SaaS Marketing Snacks Podcast
Strategy & Planning
BSMS 22 - How to get your most important piece of content
What’s the most important piece of content a B2B SaaS startup should have? Testimonials.
Richard Van Vliet
Jul 1, 2021
Strategy & Planning
BSMS 21 - How to report marketing to the board of directors
Today we get deep into the subtleties of board meetings, and offer a framework for how you should leverage them as a marketing leader, founder, or...
Richard Van Vliet
Jun 29, 2021
Strategy & Planning
BSMS 20 - How much should you invest in Marketing?
How much money should early-stage B2B SaaS companies spend on marketing? It depends on four things: your product & company maturity, your market...
Richard Van Vliet
Jun 15, 2021
Strategy & Planning
BSMS 19 - What to expect from a B2B SaaS Marketing Agency
What should you expect from a B2B SaaS agency? How much should you spend on a fully outsourced marketing function? How do you hold an agency...
Mike Northfield
Jun 8, 2021
Strategy & Planning
BSMS 18 - The biggest early-stage marketing mistakes to avoid (Part 2)
In a continuation of the discussion from Ep. 17, we address 2 more common marketing mistakes in early stage companies: making a mess of your CRM by...
Mike Northfield
Jun 4, 2021
Strategy & Planning
BSMS 17: The biggest early-stage marketing mistakes to avoid (Part 1)
Part 1 of a 2 part discussion. We often see early stage B2B SaaS Companies make 5 avoidable marketing mistakes when growing. These can be easily...
Mike Northfield
May 28, 2021
Strategy & Planning
BSMS 16: How do you verify your ICP and positioning?
Continuation of Ep. 15. With your niche figured out, it’s time to use ABM to test your ICP, personas, positioning, messaging, value propositions, and...
Mike Northfield
Mar 10, 2021
Strategy & Planning
BSMS 15: How do you position yourself within a niche?
Continuation of Ep. 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or...
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 14: How big (or small) should your niche be?
How big or small should your niche be? What’s the smallest viable market? ...And how should you know which segment of the market to focus on?
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 13: What to look for in your CMO (or marketing leader)
What are the indicators that someone will perform well as a marketing leader? What core competencies and strengths should you be looking for when...
Mike Northfield
Dec 30, 2020
Strategy & Planning
BSMS 12: Who should your first marketing hire be?
Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate...
Mike Northfield
Dec 22, 2020
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