Objectives and Key Results are our favorite performance management tool. We discuss some examples of short-term and long-term objectives and what...
Brand trust is the most important aspect of a B2B SaaS startup’s brand. How is it different from brand recognition, brand awareness, and brand recall?
What are the different ways to calculate customer acquisition cost? How are metrics different for revenue planning and more short-term management?
What should you put on your B2B Marketing dashboard? What’s the difference between one that “checks the boxes” and one that tracks and drives...
Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests
Our simple rules for getting started with B2B content. Don't overthink it – start by simply answering questions for your customers, then work your...
When should we seriously invest in marketing? As soon as you have product-market fit. In this episode, we go over the frameworks we use to determine...
Why do CMOs get fired faster than any other leadership role in the C-Suite? What leads to poor performance for marketing leaders?
How do I move my software product upmarket? You need to understand the differences between your current customer base and the one you want to have.
How do you prioritize your B2B marketing initiatives? First, do a gut check – what's the status of your current marketing function? Then, ask how to...
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