Content Marketing
BSMS 50 - Software without the subscription?
Our response to the recent discussion around when software makes sense as a service and when it should be a pay-once model.
B2B SaaS Marketing Snacks Podcast
Content Marketing
BSMS 49 - Google’s exposed search ranking system
Google has always guarded its search ranking factors. But thanks to the recent suit between the DOJ and Google, we now get to learn more about their...
Mike Northfield
Dec 20, 2023
Marketing Leadership
BSMS 48 - Presenting your 2024 plan to the board
Our best practices for presenting your marketing plan to the board of directors as companies are in the thick of 2024 planning.
Mike Northfield
Dec 12, 2023
Content Marketing
BSMS 46 - A simple framework for content creation
Instead of working backward from keyword to content, good content marketing does the reverse—start with a question you think you can answer better...
Mike Northfield
Nov 1, 2023
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