Strategy & Planning
BSMS 30 - Why should you invest in content early
Content is king. But why? And how do you approach it?
B2B SaaS Marketing Snacks Podcast
Strategy & Planning
BSMS 29 - How to manage discounts with an empowerment matrix
How do you enable team members to give special terms to customers?
Richard Van Vliet
Sep 22, 2021
Strategy & Planning
BSMS 28 - How to manage and grow your SDR/BDR team
How do you best manage BDRs and SDRs?
Richard Van Vliet
Sep 15, 2021
Strategy & Planning
BSMS 27 - Should you ban slides for marketing reviews?
How do you present the right data for your internal meetings? The key is data.
Richard Van Vliet
Sep 7, 2021
Strategy & Planning
BSMS 26 - How to define and create your Ideal Customer Profile (ICP)
An in depth and tactical discussion on all things ICP.
Richard Van Vliet
Aug 26, 2021
Strategy & Planning
BSMS 25 - Pricing and packaging your SaaS offering (Part 2)
Differences between “freemium” and “try-buy”, how to set your price, and how to approach price increases.
Richard Van Vliet
Aug 17, 2021
Strategy & Planning
BSMS 24 - Pricing and packaging your SaaS offering (Part 1)
Find out the best practices for pricing and packaging saas offerings.
Richard Van Vliet
Aug 17, 2021
Strategy & Planning
BSMS 23 - Product led growth vs. sales led growth
Hunting vs. gathering. What kind of marketing or sales does your company partake in?
Richard Van Vliet
Jul 26, 2021
Strategy & Planning
BSMS 22 - How to get your most important piece of content
What’s the most important piece of content a B2B SaaS startup should have? Testimonials.
Richard Van Vliet
Jul 1, 2021
Strategy & Planning
BSMS 21 - How to report marketing to the board of directors
Today we get deep into the subtleties of board meetings, and offer a framework for how you should leverage them as a marketing leader, founder, or...
Richard Van Vliet
Jun 29, 2021
Strategy & Planning
BSMS 20 - How much should you invest in Marketing?
How much money should early-stage B2B SaaS companies spend on marketing? It depends on four things: your product & company maturity, your market...
Richard Van Vliet
Jun 15, 2021
Strategy & Planning
BSMS 19 - What to expect from a B2B SaaS Marketing Agency
What should you expect from a B2B SaaS agency? How much should you spend on a fully outsourced marketing function? How do you hold an agency...
Mike Northfield
Jun 8, 2021
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