3rd Base - Drive T2D3 Growth
Increase SaaS Growth With These Three Steps
Grow your B2B SaaS growth with three key leavers: new revenue, retention, and monetization.
AUTHOR
Brian Graf
Brian Graf
Brian is the CEO of Kalungi. Brian has successfully led B2B SaaS clients in all aspects of marketing growth as a fractional CMO. He also has an MBA from the UW Foster School of Business with a focus in finance and marketing.
2nd Base - Reach Product Market Fit
How to Assess If Your B2B SaaS Company Is Ready for Scalable Growth
Wondering if your SaaS company is ready to scale? Discover how to assess market fit, product readiness, and go-to-market strategies with our guide.
Brian Graf
Dec 4, 2024
Strategy & Planning
SaaS Growth Strategies: 5 Foundational Marketing Strategies for Your Software Business
Discover the 5 foundational marketing SaaS growth strategies every B2B software company needs to create a predictable, scalable marketing engine.
Brian Graf
Dec 3, 2024
Demand Generation
Why you need to set your marketing foundation (go-to-market strategy) before driving growth
If you don’t take the time to set up a strong Go-to-Market strategy and marketing foundation, you’ll never hit your growth goals. In this article, we...
Brian Graf
Oct 1, 2024
Demand Generation
How to Hire the Right CMO for Your SaaS Startup: A Comprehensive Guide
Hiring the right CMO isn’t as simple as finding someone with a great resume. It’s about ensuring they’re the right fit for your company’s current...
Brian Graf
Oct 1, 2024
Demand Generation
Going from A-players to a team that fits your budget
A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How...
Brian Graf
Aug 30, 2024
Demand Generation
Growing back stronger: takeaways from the Spring 2024 SaaSOpen Conference
At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs"...
Brian Graf
Apr 25, 2024
Strategy & Planning
The importance of market maturity when selecting a B2B go-to-market strategy
Market maturity can make or break the B2B go-to-market strategy for SaaS companies. Learn how to create the right GTM strategy for your market.
Brian Graf
Aug 25, 2022
Strategy & Planning
The importance of the ABM tiered approach
B2B companies turn to account-based marketing, but they might not know the right way to execute it. Learn more...
Brian Graf
Jun 17, 2021
Channel Marketing
How to execute an effective B2B SaaS account based marketing campaign
Account-Based Marketing is a hugely underrated outreach tool in business-to-business marketing. Find out how you can leverage the power of ABM...
Brian Graf
Jun 16, 2021
Demand Generation
How to project your B2B SaaS marketing funnel [free template]
Learn how to calculate the quality of leads entering your b2b saas marketing funnel, and what that means for your revenue goals. Download our free...
Brian Graf
Mar 22, 2021
Strategy & Planning
4 tips to targeting enterprises as a SaaS start-up
When you're a B2B SaaS start-up, every closed-won deal is a major milestone. But when you're ready to level up and start targeting enterprises,...
Brian Graf
Jan 13, 2021
Account-Based Marketing
B2B SaaS ABM strategy: 5 steps to personalization
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Brian Graf
Jan 11, 2021
Marketing Leadership
5 steps to managing OKRs for your SaaS marketing team [free template]
Many SaaS marketing leaders struggle with focusing their teams on OKRs. Here is a guide and a free template to help you implement and achieve...
Brian Graf
Oct 29, 2020
Marketing Leadership
OKRs: How to drive transparency, accountability, and results
OKRs drive results for your team. Here is an in-depth guide on what OKRs are, why they’re important for B2B SaaS marketing teams, and how to create...
Brian Graf
Sep 23, 2020