Brian is the CEO of Kalungi. Brian has successfully led B2B SaaS clients in all aspects of marketing growth as a fractional CMO. He also has an MBA from the UW Foster School of Business with a focus in finance and marketing.
Is your GTM strategy aligned with your market’s maturity? Learn how to assess your market’s stage and execute a strategy that drives predictable...
Struggling to scale your B2B SaaS company? Discover a growth strategy that balances acquisition, retention, & monetization to drive sustainable...
Unlock the power of Account-Based Marketing (ABM) for your B2B SaaS business. Learn strategies to target high-value accounts and drive growth.
Wondering if your SaaS company is ready to scale? Discover how to assess market fit, product readiness, and go-to-market strategies with our guide.
Discover the 5 foundational marketing SaaS growth strategies every B2B software company needs to create a predictable, scalable marketing engine.
If you don’t take the time to set up a strong Go-to-Market strategy and marketing foundation, you’ll never hit your growth goals. In this article, we...
Hiring the right CMO isn’t as simple as finding someone with a great resume. It’s about ensuring they’re the right fit for your company’s current...
A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How...
At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs"...
B2B companies turn to account-based marketing, but they might not know the right way to execute it. Learn more...
Learn how to calculate the quality of leads entering your b2b saas marketing funnel, and what that means for your revenue goals. Download our free...
When you're a B2B SaaS start-up, every closed-won deal is a major milestone. But when you're ready to level up and start targeting enterprises,...
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Many SaaS marketing leaders struggle with focusing their teams on OKRs. Here is a guide and a free template to help you implement and achieve...
OKRs drive results for your team. Here is an in-depth guide on what OKRs are, why they’re important for B2B SaaS marketing teams, and how to create...