Strategy & Planning
Measuring the ROI of Your SaaS Marketing Agency
To measure your SaaS marketing agency's performance, it's important to calculate your return on investment.
AUTHOR
Leila Scola
Leila Scola
Leila is a Content Marketing Specialist at Kalungi. She has over 5 years experience working in customer success, marketing, and writing for SaaS companies.
Tech Stack
Expert Voices @ Kalungi: Head of Technology
Co-founder Fadi George shares 2024's top marketing trends, the power of data-driven decisions, and why the right CRM like HubSpot is a game-changer.
Leila Scola
Dec 13, 2024
Content Marketing
Expert Voices @ Kalungi: Head of Content
Discover the secrets to effective SaaS content marketing. From storytelling strategies to avoiding common content pitfalls, build a powerful content...
Leila Scola
Dec 13, 2024
Marketing Leadership
The 8 Best Fractional CMO Agencies for SaaS Companies [2025]
Discover the 5 best fractional CMO agencies for B2B SaaS in 2025. Find the right partner to drive predictable growth. Ready to scale? Contact Kalungi!
Leila Scola
Dec 12, 2024
SEO
Expert Voices @ Kalungi: Head of SEO
Head of SEO Cris Cubero shares top AI trends, key SEO metrics, and real client success stories. Discover why a strong SEO strategy is your secret to...
Leila Scola
Dec 10, 2024
B2B SaaS Marketing Introduction
What to Expect When Working with a B2B SaaS Marketing Agency
Effectively collaborate with your marketing agency to achieve your business goals. Including onboarding, day-to-day collaboration, and long-term...
Leila Scola
Dec 9, 2024
Web Development
Expert Voices @ Kalungi: Head of Web Development
Meet Amec Velásquez, Kalungi's Head of Web Development. Discover his journey, insights on web dev trends, and how Kalungi empowers B2B SaaS companies.
Leila Scola
Dec 3, 2024
B2B SaaS Marketing Introduction
Hiring a B2B SaaS Digital Marketing Agency vs. Building an In-House Team
Struggling to decide between hiring a B2B SaaS marketing agency or building an in-house team? Discover the pros, cons, and costs to make the right...
Leila Scola
Nov 27, 2024
Demand Generation
Scaling Your SaaS Startup: When and How to Bring in a Specialized SaaS Marketing Agency
Struggling to scale your SaaS startup? Discover when to hire a B2B SaaS marketing agency, how to choose the right one, and build a successful...
Leila Scola
Nov 26, 2024
Strategy & Planning
5 Mistakes SaaS Startups Make When Hiring a Marketing Agency (and How to Avoid Them)
Avoid these 5 common mistakes SaaS startups make when hiring a marketing agency. Learn how to set clear expectations, foster effective communication,...
Leila Scola
Nov 1, 2024