2 Proven Strategies to Build a Winning Competitive Positioning That Sets You Apart
Learn how to craft a winning competitive B2B SaaS positioning strategy using the Best, Better, Only framework and Seth Godin’s Positioning Grid.
AUTHOR
Mike Northfield
Mike Northfield
Mike was Kalungi's Head of Product and Marketing. He is also the co-author of T2D3 with Stijn Hendrikse.
Strategy & Planning
The Ansoff Matrix: How to Use it to Guide Your B2B SaaS GTM Strategy
Learn how to use the Ansoff Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
Mike Northfield
Jan 17, 2025
Strategy & Planning
The Growth Matrix: How to Use it to Guide Your SaaS GTM Strategy
Learn how to use the Growth Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
Mike Northfield
Jan 10, 2025
Strategy & Planning
How to Define Your Ideal Customer Profile (ICP) for Your B2B Business [Downloadable FREE Template]
Learn how to define your Ideal Customer Profile (ICP) with our free template. Focus your sales and marketing efforts on the best-fit customers in...
Mike Northfield
Nov 29, 2024
Strategy & Planning
What is an MQL in B2B SaaS? (updated 2024 definition)
What is a marketing qualified lead in SaaS? It's one of the most important questions your marketing and sales teams can answer as you ramp up your...
Mike Northfield
Nov 19, 2022
Strategy & Planning
Guide to building B2B SaaS landing pages that actually convert
Landing pages pay dividends when you get them right. Here's my guide to building the main elements of a high-converting B2B SaaS landing page.
Mike Northfield
Oct 5, 2020
Strategy & Planning
How to Structure a High-Performing B2B SaaS Marketing Team
Learn how to build & structure a high-performing B2B SaaS marketing team. Discover key roles, growth strategies, and tips to scale your SaaS business.
Mike Northfield
Aug 4, 2020
Metrics / OKRs
Key metrics for B2B SaaS marketing and sales leaders
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Mike Northfield
Dec 31, 2019
Strategy & Planning
How to get the most from B2B SaaS industry events (+5 event marketing plays)
Industry events are great opportunities for activating marketing campaigns if you have the right focus. Here's how to prioritize your efforts, along...
Mike Northfield
Dec 29, 2019
Demand Generation
B2B SaaS marketing funnel benchmark conversion rates [w/template]
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Mike Northfield
Jul 29, 2019