Mike was Kalungi's Head of Product and Marketing. He is also the co-author of T2D3 with Stijn Hendrikse.
Building your ideal customer profile (ICP) improves your B2B business accuracy. Learn how with our free downloadable template.
Learn how to craft a winning competitive B2B SaaS positioning strategy using the Best, Better, Only framework and Seth Godin’s Positioning Grid.
Learn how to use the Ansoff Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
Learn how to use the Growth Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
What is a marketing qualified lead in SaaS? It's one of the most important questions your marketing and sales teams can answer as you ramp up your...
Landing pages pay dividends when you get them right. Here's my guide to building the main elements of a high-converting B2B SaaS landing page.
Learn how to build & structure a high-performing B2B SaaS marketing team. Discover key roles, growth strategies, and tips to scale your SaaS business.
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Industry events are great opportunities for activating marketing campaigns if you have the right focus. Here's how to prioritize your efforts, along...
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?