Sofia Valecillos

Account-Based Marketing

ABM vs. Traditional Outbound for B2B SaaS: Picking the Right Approach

ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.

Account-Based Marketing

Leveraging Facebook as your next ABM channel

Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.

Demand Generation

How to kick-off your ABM strategy for B2B SaaS companies

If you’re ready to dive into account-based marketing, check out this blog to get started.