Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Struggling to find the right market for your SaaS? Learn how to use TAM, SAM, and SOM to identify high-value customers and scale efficiently.
Unlock the secrets of SaaS SEO success in 2025! This guide covers actionable strategies to boost rankings, drive traffic, and turn clicks into...
rack the right B2B SaaS metrics for growth. Learn key KPIs and download our FREE SaaS Metrics Dashboard Template to optimize your performance!
Discover the 4 stages of SaaS marketing leadership maturity, and how to align your marketing strategy with your growth journey to drive results.
Discover what a SaaS fractional CMO does, how they drive demand generation and scale your marketing efforts without the cost of a full-time hire.
Discover Kalungi’s B2B SaaS marketing plan template—a framework designed for SaaS CMOs to build scalable marketing engines & achieve predictable...
Discover why hiring a SaaS Fractional CMO is the smartest move for B2B SaaS startups, and how Kalungi's Fractional CMOs can help you achieve T2D3.
Discover why CMO-as-a-Service is the smarter, faster path to B2B SaaS market leadership. Learn how on-demand marketing leadership drives growth.
Discover how to evaluate the right B2B SaaS fractional CMO with this checklist. Learn what to expect, key qualities to look for, and red flags to...
What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.
Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...
Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...
Developing your pricing strategy for SaaS products is one of the most strategic activities of the SaaS Chief Marketing Officer. Learn about our SaaS...
Forget about using a percentage of revenue to plan your B2B SaaS marketing budget. It doesn't work for a fast-growing company. Try this formula...
Get your B2B SaaS pricing right. Explore different models and strategies to find the perfect fit for your business and your customers.