AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Content Marketing

4 B2B SaaS Campaigns

Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...

Content Marketing

Free SaaS messaging framework template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Building your B2B SaaS marketing budget

Forget about using a percentage of revenue to plan your B2B SaaS marketing budget. It doesn't work for a fast-growing company. Try this formula...

SEO

Why SaaS startups shouldn't do SEO

Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.