Product Marketing
Who Is Your Competition?
When starting your competitive research, the first order of business is creating a list of your competitors.
How to build a B2B SaaS marketing engine
Product Marketing
Building Your First Brand Style Guide
The beauty of a logo is in the eye of the beholder. Just stick to some of these rules that we found by trying a lot of things, and you'll be fine.
Stijn Hendrikse
Jan 30, 2019
Product Marketing
How To Do Your First Competitive Research?
Ideally, you collect enough information to be able to position your products and services in a way that gives you an edge with your ideal client...
Stijn Hendrikse
Jan 28, 2019
Content Marketing
10 Steps To Help Your Organic Traffic Grow Exponentially
Getting high-quality demand generation from content and organic search optimization is no longer a volume game.
Stijn Hendrikse
Jan 25, 2019
Content Marketing
5 easy topics to start building relevant content
Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to not overthink it.
Stijn Hendrikse
Jan 23, 2019
Content Marketing
How To Measure The Impact Of SaaS Content Marketing
To build a demand gen engine, and drive brand awareness, Content Marketing is no longer optional.
Stijn Hendrikse
Jan 21, 2019
Strategy & Planning
Three Pillars To A Great Pitch (Deck)
Before you create slides or document to deliver your pitch, spend time on the foundation.
Stijn Hendrikse
Jan 18, 2019
Strategy & Planning
Are You Really A Software Company?
Are you a software company? Or at risk of becoming a professional services company?
Stijn Hendrikse
Jan 16, 2019
Content Marketing
The Six P's Of Marketing Messaging
Most marketing professionals know their 4 or 5 Ps, when developing marketing messaging to reach your audience. But sometimes, you need the six Ps of...
Stijn Hendrikse
Jan 13, 2019
Strategy & Planning
Nail That Niche
The most powerful words to find your niche to nail are 'best' and 'only'. When you find something that 'only you can do' or that you're 'best at' in...
Stijn Hendrikse
Jan 12, 2019
Demand Generation
1st Step Of B2B SaaS Marketing? Pick Up The Phone
Take care of your inbound opportunities today. Focus on being a customer service company. Don't let any lead or opportunity to generate a fan go...
Stijn Hendrikse
Jan 9, 2019
Channel Marketing
Creating Your First Partner Program
Creating your first partner program is a big step. You must do it right from the start.
Stijn Hendrikse
Jan 7, 2019
Content Marketing
How To Run Your B2B SaaS Website
A big decision early in the lifecycle of a B2B SaaS Company is the technology, domain and infrastructure to host your website on. Here’s my take on...
Stijn Hendrikse
Jan 5, 2019
Demand Generation
How to Hire a Top Growth Hacker
Growth hacker job description and hiring tips. Create a mini-project to allow candidates that look good on paper to showcase their super-powers,...
Stijn Hendrikse
Jan 4, 2019
Product Marketing
SaaS pricing: 5 rules for your SaaS discount strategy
Here are some basic rules for when you consider discounting your SaaS products or services. When you discount your SaaS Pricing, what did you get in...
Stijn Hendrikse
Dec 30, 2018
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