AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Product Marketing

What's Your Best And Only?

To improve your messaging and positioning, just ask two questions to everyone in your team, every day. Then make sure the answers get used every day.

Strategy & Planning

5 Key marketing due diligence questions

When reviewing the health of a SaaS Company, asking these 5 questions can help to get to the bottom of understanding your funnel.

Strategy & Planning

Stop, Start, Continue...or...?

Stopping what's not working is sometimes needed. It's often an easy way out from finishing the work though. Don't let it be that.

Product Marketing

Your pitch deck is a hook

Don't over complicate an investor pitch. You need to capture their imagination, interest and passion. Confidence, Enthusiasm and Credibility are key.

Strategy & Planning

Fear, Greed, Peer Lending and Machine Learning

Whether you're having some fun in Las Vegas, or investing your life savings in the stock market, they both share the common emotions of Fear and...

Channel Marketing

Going cold turkey on PPC. The time is now.

Should you never allow your team to spend budget on PPC advertising? Or to commission external writers to build content? Never say never.

Demand Generation

Keep Your Friends Close, Your Investors Closer

Never delay the communication of bad results, setbacks or surprises. Share the good, the bad and the ugly with the investors that own the company.