AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Marketing Leadership

Marketing OKR tools for B2B SaaS CMOs

OKRs are critical to performance transparency and accountability within a marketing team. Here's what we use for our marketing OKR tools.

Demand Generation

You cannot un-eat the fish (or un-qualify an MQL)

Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...

Marketing Leadership

3 traits of an effective marketing leader

What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...

Strategy & Planning

How to conduct a B2B marketing audit

Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?

Strategy & Planning

How to write compelling SaaS Messaging

The framework for the marketing journey is about why people should change, why with you, and why now. So how do you communicate why someone should...

Channel Marketing

3 reasons to use channel partners for SaaS GTM

One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...

Strategy & Planning

How to report your B2B SaaS Marketing progress

When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...