Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
When marketing your B2B SaaS product, more often than not companies call their solution a platform. Here's what to consider as potential downsides.
What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...
Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?
Here is a simple 5 step framework to decide on investing in sponsorships, events, lists, and business meetings as they hit your inbox. What's the ROI?
Discover 4 advanced growth strategies to scale your B2B SaaS business in 2025. Learn how to optimize your SaaS marketing efforts for success.
One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...
When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...
Discover 10 questions every B2B SaaS founder should ask before outsourcing their marketing. Ensure you choose the right B2B SaaS marketing agency!
Successful B2B companies to come out of a recession or market downturn are often those that execute the right marketing strategies. Learn about...
Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...
Learn 4 proven B2B SaaS segmentation strategies to target your ideal customers and drive growth—no matter your market's maturity stage.
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...
This list provides almost everything most B2B SaaS startups to get off the ground with Marketing, including an estimated cost (varies amongst...
There are 3 key parts to all marketing communication. If you don’t have these, your email is not going to get results and your website will not...