AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Strategy & Planning

No more trade shows. Now what?

Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...

Strategy & Planning

Getting a trademark: What you need to know

Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...

Strategy & Planning

5 steps to Go-To-Market focus

Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...

Demand Generation

How to manage Cost per Lead?

Learn how to manage the cost per lead for your B2B SaaS company here

Strategy & Planning

Why Unlimited PTO works

Learn why unlimited PTO will work for your B2B SaaS company here.

Demand Generation

Leads: Use them or lose them

When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.