Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...
Learn 4 proven B2B SaaS segmentation strategies to target your ideal customers and drive growth—no matter your market's maturity stage.
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...
This list provides almost everything most B2B SaaS startups to get off the ground with Marketing, including an estimated cost (varies amongst...
There are 3 key parts to all marketing communication. If you don’t have these, your email is not going to get results and your website will not...
Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...
Learn how to manage the cost per lead for your B2B SaaS company here
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Learn why unlimited PTO will work for your B2B SaaS company here.
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, Powerpoint, websites, or anywhere...