AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Demand Generation

25 Marketing Tasks You Can Delegate To A Bot/VA

A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...

Strategy & Planning

Hiring your first SaaS marketing intern

Your first Marketing Intern is a critical hire. While the work they will end up doing does not require deep experience, it makes a big difference.

Product Marketing

Build What You Sell, Sell What You Build

You can't build your product in a vacuum. The customers drive engineering priorities. You also can't let your customers control your engineering team.

Product Marketing

Product Marketing Manager Job Description

This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). Find how to hire a great product marketing manager...

Product Marketing

How to communicate a SaaS pricing increase

Based on various research studies, there is a proven way to announce a price increase for SaaS products. Use these five tips and examples from...

Product Marketing

Best Video Ever On Building Momentum

Going from the first lone nut using your product, to getting product adoption by a crowd of happy customers is an art and a science.