AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Strategy & Planning

3 Key Focus Areas To Drive Down Churn

If you can get your customers to USE, LIKE and SHARE you're on your way to great churn reduction. These users are called Engaged Advocates.

Demand Generation

3 lead magnets every B2B SaaS company needs

Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.

Demand Generation

Using BANT in B2B SaaS sales

BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...

Content Marketing

Driving Writer Research Based On Keyword Focus

When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on...

Content Marketing

Content Marketing (CopyWriter) Job Description

You ask the questions What’s it for? and Who’s it for? to ensure our communication is specific and meaningful. You’re an educator, journalist, and...

Strategy & Planning

Get Your Customized B2B SaaS Marketing Plan

To provide access to our B2B SaaS best practices to a broader audience, we offer to use our template and customize it, together with proper training.