Add value and deliver the right message to the right people at the right time with targeted content for your B2B nurture campaigns.
Learn 10 proven inbound marketing strategies tailored for B2B SaaS companies to drive growth, build loyalty, and create lasting value.
We’re proud to announce that Fadi George, Kalungi’s CEO and Co-Founder, has been nominated and accepted into the Forbes Business Council.
Your brand is the most valuable asset your company has. Follow this guide to create and implement a strong company rebrand with our checklist.
You’ve nurtured your leads, guided them, and provided a solution during the B2B SaaS onboarding. Now invest in your B2B SaaS customer retention...
Wondering how to choose a name for your software company? Use this eight-step guide to create a strong brand name that stands the test of time and...
Many SaaS Companies create a category. While inbound marketing is crucial, you also need to drive awareness with people not actively looking for a...
Leverage CTAs to increase conversion rates for your SaaS company and lead customers down the conversion funnel. Discover five essential strategies...
When you're a B2B SaaS start-up, every closed-won deal is a major milestone. But when you're ready to level up and start targeting enterprises,...
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...
Discover what SaaS churn rate is, how to calculate it, and benchmarks for small, medium-sized, and enterprise businesses with Kalungi’s expert...
OKRs are critical to performance transparency and accountability within a marketing team. Here's what we use for our marketing OKR tools.
Promoting your content is important to provide value for your intended audiences. And for B2B SaaS companies, LinkedIn and Facebook are the two most...
Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...
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