COVID-19: How to make the most out of remote work
COVID-19 forces businesses across the globe to temporarily close or work from home. Make the most of remote work and take advantage of new...
How to grow faster with a true B2B SaaS marketing engine
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Strategy & Planning
No more trade shows. Now what?
Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...
Stijn Hendrikse
Mar 16, 2020
Strategy & Planning
B2B SaaS Market Segmentation: Strategies to Drive Growth
Learn 4 proven B2B SaaS segmentation strategies to target your ideal customers and drive growth—no matter your market's maturity stage.
Stijn Hendrikse
Mar 10, 2020
Demand Generation
5 steps to improve email deliverability
Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...
Oyon Albornoz
Mar 2, 2020
Demand Generation
SaaS GTM strategy: How to define your SaaS market
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
Stijn Hendrikse
Feb 14, 2020
Demand Generation
How Kalungi Delivers Performance-Based Results in SaaS Marketing
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Stijn Hendrikse
Feb 7, 2020
Strategy & Planning
Getting a trademark: What you need to know
Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...
Stijn Hendrikse
Jan 25, 2020
Strategy & Planning
Best practices for delivering feedback & better communication globally
Learn best practices to improve the feedback and communication process for growing companies.
Fadi George
Jan 8, 2020
Metrics / OKRs
Key metrics for B2B SaaS marketing and sales leaders
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Mike Northfield
Dec 31, 2019
Strategy & Planning
How much should SaaS Start-Ups spend on marketing?
This list provides almost everything most B2B SaaS startups to get off the ground with Marketing, including an estimated cost (varies amongst...
Stijn Hendrikse
Dec 31, 2019
Strategy & Planning
How to get the most from B2B SaaS industry events (+5 event marketing plays)
Industry events are great opportunities for activating marketing campaigns if you have the right focus. Here's how to prioritize your efforts, along...
Mike Northfield
Dec 29, 2019
Content Marketing
Pain, claim, gain: three key components of marketing communication
There are 3 key parts to all marketing communication. If you don’t have these, your email is not going to get results and your website will not...
Stijn Hendrikse
Nov 30, 2019
Strategy & Planning
Three questions to answer for your B2B SaaS marketing spend and budget
Learn to make the most of your B2B SaaS marketing spend and budget by answering these three questions and experience what template we use for our...
Brian Graf
Nov 28, 2019
Strategy & Planning
5 steps to Go-To-Market focus
Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...
Stijn Hendrikse
Nov 25, 2019
Content Marketing
Why crafting your messaging upfront is vital to your growing company
Efficiently utilize marketing efforts, start crafting and creating the right messaging early on in your business.
Fadi George
Nov 18, 2019
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