Strategy & Planning
Why Unlimited PTO works
Learn why unlimited PTO will work for your B2B SaaS company here.
How to build a B2B SaaS marketing engine
Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Stijn Hendrikse
Aug 13, 2019
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Stijn Hendrikse
Aug 11, 2019
Strategy & Planning
4-step company branding exercise [template included]
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Stijn Hendrikse
Aug 10, 2019
Content Marketing
19 amazing sites with beautiful, copyright-free photos
Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, Powerpoint, websites, or anywhere...
Stijn Hendrikse
Aug 9, 2019
Strategy & Planning
SaaS GTM strategy: What does GTM mean and how do you plan for it?
You hear the words go-to-market frequently, but how do you plan properly? Learn about the typical approaches for B2B GTM strategy for SaaS.
Brian Graf
Aug 8, 2019
Content Marketing
Your most important piece of content (do you have it?)
This google sheet helps to organize Customer Testimonial Interviews and team surveys into one-liner database. Start building one if you haven't yet.
Stijn Hendrikse
Aug 8, 2019
Content Marketing
How to find writers based on your top keyword focus
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. Here is how I usually find them.
Stijn Hendrikse
Aug 6, 2019
Product Marketing
How to plan your new SaaS product roadmap [w/template]
When you're planning a new product for your B2B SaaS company, getting input for features from your internal team can set a solid roadmap for growth....
Stijn Hendrikse
Aug 5, 2019
Strategy & Planning
SaaS CMO Salary & Cost Breakdown: What to Pay for a SaaS CMO
Discover the true cost of hiring a SaaS Chief Marketing Officer (CMO). Compare full-time CMO salaries with cost-effective fractional CMO options.
Stijn Hendrikse
Aug 4, 2019
6 key ingredients for every marketing campaign
Every marketing effort is a mini-campaign: a tweet, blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6...
Stijn Hendrikse
Aug 3, 2019
Product Marketing
Freemium/premium vs. try/buy
Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.
Stijn Hendrikse
Aug 2, 2019
Strategy & Planning
Who do you want to be when you grow up?
Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...
Stijn Hendrikse
Aug 1, 2019
Content Marketing
Great Brand Value Examples
Company values are critical to building a sustainable brand. Brand values need to be clear, constantly repeated and communicated and updated as...
Stijn Hendrikse
Jul 31, 2019
Demand Generation
B2B SaaS marketing funnel benchmark conversion rates [w/template]
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Mike Northfield
Jul 29, 2019
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.