Strategy & Planning
This SaaS B2B Company Went From $2K To $2M In Its First Year
How? Read the great story about how they did it.
How to build a B2B SaaS marketing engine
Demand Generation
3 lead magnets every B2B SaaS company needs
Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.
Stijn Hendrikse
Apr 5, 2019
Content Marketing
6 Steps To Improve Your Website, Content And Campaigns All At Once
When a small software company starts to get their story straight, the foundation is going to make all the different. Here’s my proven 6 step approach.
Stijn Hendrikse
Apr 4, 2019
Demand Generation
Using BANT in B2B SaaS sales
BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...
Stijn Hendrikse
Apr 3, 2019
Demand Generation
23 Questions To Ask Sales To Build Your Demand Generation Plan
To hit the ground running as a SaaS VP of Marketing or CMO, these questions will help you build a long term plan and start delivering value right...
Stijn Hendrikse
Apr 1, 2019
Demand Generation
4 Crucial Questions To Run Your SaaS Sales Meeting
Sales Meetings are meant to unblock- and empower your team. They should not be deep dives into each opportunity, or a display of the leadership...
Stijn Hendrikse
Mar 30, 2019
Product Marketing
How to design an optimized SaaS pricing structure
How can you determine how to design an optimized SaaS pricing strategy? What packages should you offer? How much should you charge? Learn this and...
Stijn Hendrikse
Mar 29, 2019
Content Marketing
Driving Writer Research Based On Keyword Focus
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on...
Stijn Hendrikse
Mar 22, 2019
Content Marketing
5 Content Marketing Rules in B2B SaaS Copywriting
When you write a blog, an email, or ad copy for your B2B SaaS company, some copywriting rules are easy to follow and can make a difference.
Stijn Hendrikse
Mar 20, 2019
Content Marketing
Content Marketing (CopyWriter) Job Description
You ask the questions What’s it for? and Who’s it for? to ensure our communication is specific and meaningful. You’re an educator, journalist, and...
Stijn Hendrikse
Mar 18, 2019
Strategy & Planning
Get Your Customized B2B SaaS Marketing Plan
To provide access to our B2B SaaS best practices to a broader audience, we offer to use our template and customize it, together with proper training.
Stijn Hendrikse
Mar 15, 2019
Strategy & Planning
Build your first plan with this sample SaaS marketing budget strategy
You raised money and can hire your first Marketing leader. Check this sample saas marketing budget plan to push the right efforts and get a huge...
Stijn Hendrikse
Mar 11, 2019
Demand Generation
The best B2B SaaS growth hacks you'll ever find (And FREE stuff)
Learn the tips and tricks about B2B SaaS growth hacks to start scaling your company and its success on the market.
Stijn Hendrikse
Mar 8, 2019
Demand Generation
6 Proven Call-to-Actions For Your Landing Pages
When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to the next step. What can you...
Stijn Hendrikse
Mar 6, 2019
Demand Generation
Growth Hacker (Digital Marketer) Job Description
Digital Marketing, Growth Hacker, Marketing Automation Job Description for one of the first roles on your team. T-Shaped and a whole lot more.
Stijn Hendrikse
Mar 4, 2019
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