How to grow faster with a true B2B SaaS marketing engine

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    Content Marketing

    B2B content marketing funnel

    Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions.

    Stijn Hendrikse May 9, 2019
    Product Marketing

    $1.68 Can Drive Loyalty

    The Marketing power of the effect of ownership and not wanting to give up something we feel entitled to is very strong.

    Stijn Hendrikse May 7, 2019
    Demand Generation

    When Will 1:1 Marketing Finally Become Real?

    When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.

    Stijn Hendrikse May 3, 2019
    Content Marketing

    B2B Or B2C - Who Are You Really Selling To?

    As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.

    Stijn Hendrikse May 2, 2019
    Product Marketing

    What's The Right Length For The Trial Period?

    Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer.

    Stijn Hendrikse Apr 24, 2019
    Strategy & Planning

    B2B SaaS Marketing Boot Camp

    When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started with B2B SaaS Marketing.

    Stijn Hendrikse Apr 21, 2019
    Content Marketing

    53 Ways To Amplify Your Content

    After you’ve created relevant content, you need to make sure the audience find it.

    Stijn Hendrikse Apr 17, 2019
    Content Marketing

    Don't Forget To Check The Trademark Database

    You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same...

    Stijn Hendrikse Apr 15, 2019
    Strategy & Planning

    3 Key Focus Areas To Drive Down Churn

    If you can get your customers to USE, LIKE and SHARE you're on your way to great churn reduction. These users are called Engaged Advocates.

    Stijn Hendrikse Apr 10, 2019
    Demand Generation

    3 lead magnets every B2B SaaS company needs

    Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.

    Stijn Hendrikse Apr 5, 2019
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