Content Marketing
Are you a good neighbor or a noisemaker?
Marketing tools can help you create more noise and help you listen to your customers and understand market trends.
How to build a B2B SaaS marketing engine
Demand Generation
Does Anyone Want My Money?
This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business.
Stijn Hendrikse
Dec 6, 2014
Demand Generation
Why a lot of traffic to your homepage isn't always a good thing
It's important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages.
Stijn Hendrikse
Dec 2, 2014
Content Marketing
What's your shortcut to credibility?
It’s hard to build a name when you’re brand new. You don’t have much. You do have your first customer, or maybe even a few of them. That's all you...
Stijn Hendrikse
Nov 11, 2014
Content Marketing
Content is king
Content is King. Every Startup Executive should be a Publisher. Write. Revise. Edit. Publish. Learn.
Stijn Hendrikse
Nov 6, 2014
Demand Generation
Why every piece of content is a Campaign and needs a Landing Page
The steps for creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns.
Stijn Hendrikse
Oct 31, 2014
Product Marketing
Why You Should Stop Your PPC Ads and Campaigns
Paid Advertising is not just bad in isolation. It provides an excuse for the marketing team to not do great content marketing and digital marketing...
Stijn Hendrikse
Oct 29, 2014
Strategy & Planning
Leading a lean startup is like landing on an enemy beach
You have limited chance for success, and the clock is always ticking. The only way is forward, and help is not on the way. Good luck!
Stijn Hendrikse
Oct 24, 2014
Strategy & Planning
4 ways to hack your way to the top without cheating
How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
Stijn Hendrikse
Oct 15, 2014
Brand / Design / Web
How to name your startup - Cool company names & company branding
How to name your startup? Naming a company is overrated. This blog talks about some of the basics of building a brand name.
Stijn Hendrikse
Oct 10, 2014
Content Marketing
Your SaaS website is a serving table
Your B2B SaaS website is one of the most important pieces of your tech startup. Don't outsource it. If you cannot spend much time or money on it keep...
Stijn Hendrikse
Sep 26, 2014
Demand Generation
Demand generation is dead
Demand is not ~generated~ any longer. You generate interest by being interesting. Relevance is what will make you stand out.
Stijn Hendrikse
Sep 24, 2014
Demand Generation
Marketing execution, or driving a car
Metrics, Dashboards, Scrum meetings and To-Do lists. There are tons of tools to help you get stuff done these days. Here is an overview of using them.
Stijn Hendrikse
Sep 22, 2014
Strategy & Planning
On Reputation and Going to Parties
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
Stijn Hendrikse
Sep 21, 2014
Content Marketing
Unleash Your Creativity. And Zebras.
Tips and tricks to unleash the creative juices in your brain. Connecting left and right with practical exercises that really work
Stijn Hendrikse
Sep 20, 2014
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