News
Kalungi names Brian Graf as new CEO
B2B SaaS marketing agency Kalungi proudly welcomes Brian Graf as their new CEO.
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Marketing Leadership
7 must-know SaaS marketing metric benchmarks for success
Learn about the essential SaaS metrics benchmarks and SaaS marketing benchmarks that your B2B SaaS company should track and compare for success.
Antoine Vial
Jun 26, 2023
Metrics / OKRs
How to Accurately Calculate Customer Acquisition Cost (CAC) in SaaS Companies
Get a clear picture of your SaaS CAC. This guide covers CAC formulas, examples, benchmarks, and actionable tips for reducing acquisition costs.
Fadi George
Jun 23, 2023
Account-Based Marketing
ABM vs. Traditional Outbound for B2B SaaS: Picking the Right Approach
ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.
Sofia Valecillos
Jun 9, 2023
Demand Generation
B2B SaaS PPL and PPC: what you need to know
Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.
Yusuf Mahmoud
May 26, 2023
Account-Based Marketing
Don't fall into spam: improving email sending reputation for B2B SaaS campaigns
When it comes to email marketing, various factors can affect your email deliverability. Learn how to keep your email campaigns out of the spam folder.
Gabriel Uzcategui
May 25, 2023
Brand / Design / Web
Guide to 5 second test UX questions
A 5 second test is a fast and effective UX method used to gauge first impressions of a design or message in a webpage or high fidelity prototype.
Marika Francisco
May 17, 2023
Demand Generation
How to create a winning B2B paid social strategy in 2024
Discover the key components of a winning B2B paid social strategy and stay ahead of the competition in 2024 with our actionable tips and techniques.
Carlos Bolaños
May 12, 2023
Metrics / OKRs
Finding your optimal A/B testing sample size (w/ calculator)
A/B testing is essential to optimize your marketing campaigns. Learn how to determine the correct sample size to maximize your ROI.
Luis Aguiar and Eduardo Leon
May 9, 2023
Content Marketing
Video marketing for B2B SaaS: best practices and tips
Discover why video marketing should be a key component of your B2B SaaS Go-to marketing strategy.
Xavier Uzcategui and Ian Miller
May 5, 2023
Strategy & Planning
Top 7 quick SaaS marketing certification courses
Few things look as nice on your LinkedIn than a few columns of shiny new SaaS marketing certifications. But not all courses and certifications are...
F. Vaughan Immerwahr
Apr 28, 2023
Strategy & Planning
Marketing-as-a-Service (MaaS) Agency: How It Works and Why It’s Effective
Discover how Marketing-as-a-Service (MaaS) works and why it’s a smart, scalable solution for businesses to drive growth, cut costs, and achieve...
Maria Trinidad Escudero
Apr 21, 2023
Demand Generation
Which social media platforms should you use for your B2B SaaS company?
Trying to decide which social media platforms to use for your SaaS company? Let us help you find the right platforms for your goals.
Barnaby Bourton
Apr 19, 2023
Account-Based Marketing
Why ABM for B2B SaaS is an essential growth strategy
Stand out from the competition by adding ABM to your growth strategy. Learn the key benefits of implementing it in today’s B2B SaaS competitive...
Gabriela Benitez
Apr 14, 2023
Metrics / OKRs
B2B SaaS metrics for beginners
Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.
Barnaby Bourton & Yusuf Mahmoud
Apr 7, 2023
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