Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...
Here is a simple 5 step framework to decide on investing in sponsorships, events, lists, and business meetings as they hit your inbox. What's the ROI?
Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Learn how to manage the cost per lead for your B2B SaaS company here
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...
How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......
The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...
Keep your LinkedIn network of high quality so that you have the best connections as possible. Here’s an approach to do some spring cleaning.
When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...
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