Demand Generation
Digital Assembly Line For Marketing
There are many things though that you can outsource where the quality does not have to suffer, or might even improve.
How to build a B2B SaaS marketing engine
Demand Generation
3 Things That You Should Get From Every Paid Search Click
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less wasteful. Convert. Learn. Amplify.
Stijn Hendrikse
Jun 26, 2019
Demand Generation
3 Things You Should Get From PPC Clicks You Buy
Make every PPC dollar you spend count by letting it do three jobs instead of one.
Stijn Hendrikse
Jun 17, 2019
Demand Generation
4th Industrial "Marketing" Revolution
If you go to a hotel and are a Platinum+ level member of their loyalty program, even the best chains usually don't remember what pillow you used.
Stijn Hendrikse
Jun 11, 2019
Demand Generation
25 Marketing Tasks You Can Delegate To A Bot/VA
A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...
Stijn Hendrikse
Jun 6, 2019
Demand Generation
First Step To Improve Conversion Rates? Go Faster And Keep At It.
Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition.
Stijn Hendrikse
May 31, 2019
Demand Generation
6 Questions To Accelerate The Customer Journey
The marketing and sales funnel often can look very complex.
Stijn Hendrikse
May 29, 2019
Demand Generation
Digital Marketing Strategy For SaaS Companies In Competitive Markets
Many B2B SaaS marketers now find themselves in more mature, competitive markets, with numerous competitors. Learn how to build your digital marketing...
Ted Ives
May 20, 2019
Demand Generation
6 Questions To Manage Your Digital Marketing Agency
Most marketing teams use some external help from a digital marketing agency or consultant.
Stijn Hendrikse
May 14, 2019
Demand Generation
When Will 1:1 Marketing Finally Become Real?
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
Stijn Hendrikse
May 3, 2019
Demand Generation
Outbound Vs. Inbound - Striking The Right Balance
How do fast growing companies strike the balance between the short-term marketing tactics that have a quick return and others that have a longer...
Stijn Hendrikse
May 1, 2019
Demand Generation
3 lead magnets every B2B SaaS company needs
Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.
Stijn Hendrikse
Apr 5, 2019
Demand Generation
Using BANT in B2B SaaS sales
BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...
Stijn Hendrikse
Apr 3, 2019
Demand Generation
23 Questions To Ask Sales To Build Your Demand Generation Plan
To hit the ground running as a SaaS VP of Marketing or CMO, these questions will help you build a long term plan and start delivering value right...
Stijn Hendrikse
Apr 1, 2019
Demand Generation
4 Crucial Questions To Run Your SaaS Sales Meeting
Sales Meetings are meant to unblock- and empower your team. They should not be deep dives into each opportunity, or a display of the leadership...
Stijn Hendrikse
Mar 30, 2019
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