Learn all about how the Rule of 40 combines growth rate and profit margin to guide businesses toward sustainable success.
Get a clear picture of your SaaS CAC. This guide covers CAC formulas, examples, benchmarks, and actionable tips for reducing acquisition costs.
A/B testing is essential to optimize your marketing campaigns. Learn how to determine the correct sample size to maximize your ROI.
Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.
Knowing what ends you hope to achieve should be your first step in creating your OKRs for the quarter. Get started with these four recommended...
Understand which key leading and lagging indicators you need to be tracking and form the basis of a successful marketing function.
Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.
Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.
Learn the key metrics that you need to keep a close eye on to determine the overall health and growth of your SaaS startup.
Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...
OKRs are critical to performance transparency and accountability within a marketing team. Here's what we use for our marketing OKR tools.
Learn to create a marketing dashboard that helps you make appropriate decisions, hold your team accountable, and motivate them to succeed.
Many SaaS marketing leaders struggle with focusing their teams on OKRs. Here is a guide and a free template to help you implement and achieve...
OKRs drive results for your team. Here is an in-depth guide on what OKRs are, why they’re important for B2B SaaS marketing teams, and how to create...
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.