Discover the 4 stages of SaaS marketing leadership maturity, and how to align your marketing strategy with your growth journey to drive results.
Discover what a SaaS fractional CMO does, how they drive demand generation and scale your marketing efforts without the cost of a full-time hire.
Discover Kalungi’s B2B SaaS marketing plan template—a framework designed for SaaS CMOs to build scalable marketing engines & achieve predictable...
Discover why hiring a SaaS Fractional CMO is the smartest move for B2B SaaS startups, and how Kalungi's Fractional CMOs can help you achieve T2D3.
Discover why CMO-as-a-Service is the smarter, faster path to B2B SaaS market leadership. Learn how on-demand marketing leadership drives growth.
Discover the 5 foundational marketing SaaS growth strategies every B2B software company needs to create a predictable, scalable marketing engine.
Learn how to value your SaaS company in 2025. Explore different valuation methods and strategies to boost your company's worth for investors and...
Learn how to define your Ideal Customer Profile (ICP) with our free template. Focus your sales and marketing efforts on the best-fit customers in...
Avoid these 5 common mistakes SaaS startups make when hiring a marketing agency. Learn how to set clear expectations, foster effective communication,...
If you don’t take the time to set up a strong Go-to-Market strategy and marketing foundation, you’ll never hit your growth goals. In this article, we...
Hiring the right CMO isn’t as simple as finding someone with a great resume. It’s about ensuring they’re the right fit for your company’s current...
A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How...
Looking to scale your B2B SaaS company? Discover key tips for choosing the right SaaS marketing agency, and how it can help drive sustainable growth.
At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs"...
What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.
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