Strategy & Planning
Stop, Start, Continue...or...?
Stopping what's not working is sometimes needed. It's often an easy way out from finishing the work though. Don't let it be that.
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Strategy & Planning
Fear, Greed, Peer Lending and Machine Learning
Whether you're having some fun in Las Vegas, or investing your life savings in the stock market, they both share the common emotions of Fear and...
Stijn Hendrikse
Jan 29, 2015
Strategy & Planning
Hiring great marketers in todays outsourced labor market
After call centers, marketing production, event management etc. there is also a lot of the high skill, strategic work being done by outsourced...
Stijn Hendrikse
Jan 21, 2015
Strategy & Planning
Leading a lean startup is like landing on an enemy beach
You have limited chance for success, and the clock is always ticking. The only way is forward, and help is not on the way. Good luck!
Stijn Hendrikse
Oct 24, 2014
Strategy & Planning
4 ways to hack your way to the top without cheating
How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
Stijn Hendrikse
Oct 15, 2014
Strategy & Planning
On Reputation and Going to Parties
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
Stijn Hendrikse
Sep 21, 2014
Strategy & Planning
Hire generation Y, Z, and whatever comes next
How and why to hire young college graduates for your most important jobs. On the T-shape marketer, millennials and their younger cousins.
Stijn Hendrikse
Sep 18, 2014
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