Strategy & Planning
Why Unlimited PTO works
Learn why unlimited PTO will work for your B2B SaaS company here.
How to build a B2B SaaS marketing engine
Strategy & Planning
4-step company branding exercise [template included]
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Stijn Hendrikse
Aug 10, 2019
Strategy & Planning
SaaS GTM strategy: What does GTM mean and how do you plan for it?
You hear the words go-to-market frequently, but how do you plan properly? Learn about the typical approaches for B2B GTM strategy for SaaS.
Brian Graf
Aug 8, 2019
Strategy & Planning
SaaS CMO Salary & Cost Breakdown: What to Pay for a SaaS CMO
Discover the true cost of hiring a SaaS Chief Marketing Officer (CMO). Compare full-time CMO salaries with cost-effective fractional CMO options.
Stijn Hendrikse
Aug 4, 2019
Strategy & Planning
Who do you want to be when you grow up?
Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...
Stijn Hendrikse
Aug 1, 2019
Strategy & Planning
Free example marketing positioning survey [template]
Here's a sample internal marketing survey with 20 Questions to optimize your positioning, value proposition, messaging, offers and campaigns....
Stijn Hendrikse
Jul 28, 2019
Strategy & Planning
5 ways to optimize Facebook ads
Facebook has established itself as an incredible marketing tool. Take a look at 5 ways to improve any facebook ad campaign you try to run in the...
Brian Graf
Jul 26, 2019
Strategy & Planning
A SaaS CEO on Pivoting to what actually worked
Mightycall was amazing in turning their company from another AI list provider to an end-to-end solution solving the problems of a Chief Marketing...
Stijn Hendrikse
Jul 23, 2019
Strategy & Planning
How should you segment the market to get to product market fit fast?
Map your Marketing Segmentation to the Technology Adoption Curve to reach Innovators, Early Adopters, and the Early and Late Majority at the right...
Stijn Hendrikse
Jul 14, 2019
Strategy & Planning
3 SaaS KPIs Critical To Grow ARR Exponentially
Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.
Stijn Hendrikse
Jul 12, 2019
Strategy & Planning
4 Phases Of A B2B SaaS Marketing Plan
Stijn Hendrikse provides a quick overview of the four stages of growth that every B2B SaaS Company goes through as they build their SaaS Marketing...
Stijn Hendrikse
Jul 11, 2019
Strategy & Planning
18 Questions To Boost The Impact Of Your Leadership Team Meetings
The following “thought starters” from the team at Chief Outsiders help as discussion topics for staff meetings. Start by picking one that’s most...
Stijn Hendrikse
Jul 9, 2019
Strategy & Planning
You Can’t Skip 2nd Base Growing Your B2B SaaS Business
These are the “4 bases” of SaaS Marketing priorities in chronological order. While you can go through these fast and hit a home run, you can't skip...
Stijn Hendrikse
Jul 8, 2019
Strategy & Planning
SaaS marketing OKR examples [w/Template]
Marketing OKRs are an important part of monitoring progress and establishing goals for your B2B SaaS company. Use these examples and our template to...
Stijn Hendrikse
Jul 6, 2019
Strategy & Planning
Finders fees for raising capital: How much should you pay your funding raisers?
A startup can offer equity ownership or discount in the next round to an advisor or to an angel investor that will guide the fundraising process.
Stijn Hendrikse
Jul 4, 2019
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