Download your free marketing budget template
- Auto-calculate a recommended marketing budget
- Forecast your budget and category breakdowns
- Track spending by group to stay in budget
Read more on creating a marketing budget from the Kalungi blog
Building Your SaaS Marketing Budget
To establish your SaaS company's marketing plan and marketing spend, you need an accurate SaaS marketing budget that will drive approved funding into your marketing efforts. In the first week of most engagements I do with SaaS company CEOs, the inevitable question comes up: What should we budget for marketing? How do I get my first SaaS Marketing budget?
B2B SaaS Marketing Budget Calculator
By looking at your marketing team size, annual recurring revenue, and months since your first paying customer, you can get a good idea of what your marketing budget might look like. Calculate your recommended marketing budget with our model – built with data from multiple sources, including our experience working with dozens of software companies.
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