Cecilia Pérez-Muskus
With a diverse career path that combines strategic thinking with hands-on execution, Cecilia brings a multidisciplinary approach to B2B SaaS marketing, grounded in translating deep buyer understanding into impactful and creative initiatives to drive long-term growth.
Cecilia is a creative at heart and a strategist by design. She has experience in establishing the right marketing foundations aimed for exponential and sustainable growth. From designing comprehensive go-to-market strategies, establishing competitive differentiation, messaging, and brand concepts for both new and established companies, leading website relaunches, to driving qualified leads through engaging campaigns through both inbound and outbound channels.
Coupled with her data-driven approach and ease to wear multiple hats, this positions her as a highly adaptable and results-oriented marketer. Her track record of achieving MQL growth while increasing quality and reducing costs demonstrates her ability to deliver impactful results, aligned with the industry's focus on measurable outcomes and ROI.
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Results I've delivered
50%
increase in MQL quality QoQ
40%
reduction in MQL costs in paid channels
2 years
Average engagement length
Case studies
How to create a B2B SaaS Investor Deck
If you’re a part of a B2B SaaS startup, chances are that your company will need to add professional investors in the near future. Even if you’re already profitable, professional investors like Angel Investors or Venture Capitalists can unlock incredible doors for your business, allowing you to build out your product, invest in new initiatives, break into new markets, or connect you with thought leaders for advice or additional investments. Institutional investors can bring a lot to the table for your company, so it’s critical that you create the best pitch possible.
How to execute an effective B2B SaaS Account-Based Marketing Campaign
Account-Based Marketing (or “ABM”) is a hugely underrated outreach tool in business-to-business marketing. This outreach tactic can greatly assist your company in entering new markets, attacking new verticals, or even engaging prospects for an upcoming event or product release.
7 steps for creating your first B2B SaaS messaging framework
Messaging is one of the most fundamental and important aspects of your marketing department and is critical to your company’s ability to differentiate itself from the competition. So why is it that so many B2B companies get it wrong?
Case studies
Kalungi takes CPGvision marketing from zero to hero
PSignite is the company behind CPGvision, a software company that offers a fully integrated Revenue Growth Management suite with Trade Promotion Management at its core to manage and optimize trade spending and maximize profitable revenue growth. As TPM experts, they needed a SaaS expert to market their expertise to their world. And that's when Kalungi stepped in.
Aware360's transformational journey with Kalungi
Aware360, a leading software company based in Calgary, provides the technology and response network needed to keep lone and at-risk workers safe.
Like many small businesses, Aware360 lacked a cohesive go-to-market strategy. A full engagement with Kalungi was the right choice for them.