Aware360's transformational journey with Kalungi: Building a foundation for the future

Aware360, a leading software company based in Calgary, specializes in delivering people-centric solutions that improve lone worker safety through an extensive suite of capabilities. Like many small businesses, Aware360 was hitting the entrepreneurial wall. Recognizing the gaps in their Marketing approach, including a lack of a cohesive go-to-market strategy, Aware360 struggled to close deals at the pace they expected. They needed expert help and brought Kalungi on board.

Choosing Kalungi: A strategic move for growth

With external investments lined up and a massive opportunity for growth on the horizon, Aware360 recognized the need to refine its communication strategies and cultivate tangible opportunities for generating new business. “We needed to be a lot more rigorous and strategic in how we communicate with the market, how we attract prospective buyers, and how we define who our customers are now and in the future,” said Eric Fishman, Chief Strategy Officer for Aware360. Kalungi became their one-stop destination, expertly addressing these gaps.

Kalungi is the world's only full-service B2B SaaS marketing agency. With a tried-and-true playbook and an expert marketing team at their disposal, they have assisted B2B SaaS businesses in developing and launching their products and go-to-market plans.

The excellence and expertise that Kalungi provides

“From a leadership perspective, Kalungi delivers peace of mind to a company that doesn’t know what great marketing looks like,” explained Mr. Fishman. Aware360 knew that with Kalungi, they could rest easy, knowing a solid plan was in place and being executed. “On a tactical level,” he continued, “you get a part of every function you need to create a truly high-functioning marketing engine that scales to meet the needs of your business.”

Kalungi's service: Accelerating success with measurable results

The measurable impact Kalungi had on Aware360’s business has been profound. “What Kalungi has done is improve our time to close. We've gone from closing deals in six to eight months to closing deals in 45 days. How quickly we get somebody from MQL to close is pretty incredible.”

“The other impressive aspect is how many of our MQLs are converting to customers with our current messaging and the way we're approaching the market. I think it's around 10 to 12% of MQLs that close—that's incredible.”

What advice would Aware360 offer companies facing similar challenges?

“If you are a growing company that has aggressive growth goals but you don't know how to scale a marketing department, you don't know who your ideal customer is, and you don't know where your leads are coming from, then Kalungi is the place to go to build a marketing function. It's not just outsourcing a marketing department; it's creating the foundation for the future. Kalungi is going to run your ship, but they're also going to show you how to do it.”