Stijn Hendrikse-Front.jpg

SaaS CMO, Stijn Hendrikse

Nearly 80 percent of small to mid range B2B software companies share similar marketing needs. After 15 years of experience in the Software Marketing Industry. Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices and education.  This supports his work as a CMO Consultant with Chief Outsiders LLC, providing SaaS CEO's who need an experienced CMO but may not be ready to hire one full time a great option; Chief Outsiders allows CEO's grow their marketing team with a vetted SaaS CMO at the helm.

If you'd like to engage Stijn for a project, you can connect with him at . If you're still in pre-seed mode and cannot afford a traditional consulting relationship, Stijn is open to providing Advisory services using the FAST model if the opportunity is right.

Before moving to the United States from Holland in 2004. Stijn was the lead for Microsoft's Public Sector Sales and built its Consulting Services in the Netherlands. Stijn helped organize the largest Dutch Trade mission to Silicon Valley ever with over 200 business connecting with over 400 VCs. After heavily focusing on Cloud Marketing, and leading Product Marketing Launch for Office 365 and Microsoft's global SMB Marketing team--Stijn became a Fractional CMO in order to help start-up and mid-market software companies accelerate ARR Growth while leveraging my past lessons learned. 

In Stijn's time at a Start-Up MightyCall, a SaaS Contact Center for Small Businesses, our team grew the company to 20,000 Freemium and over 2,000 paying customers in 6 months organically. This data driven, "customer-centric" approach to marketing means consistent long term growth. It is not easy, but it is rewarding. In the last 6 years, Stijn has been a SaaS CMO for 7 start-up companies. With responsibilities ranging from doubling lead volume, raising ROI, and lifting team morale during acquisition by a new company (Group Health)--to product management and positioning for companies in the Fortune 50--Stijn has served roles as both CMO and CEO.

Executive Marketing Positions:

  • CEO, MightyCall

  • CMO & CRO, Acumatica

  • General Manager, Marketing, Microsoft

  • VP Marketing, Group Health

  • CMO, Fluke Digital Systems



  • Marketing SaaS and Cloud subscription software & services (check out )

  • Kick starting and growing Early- and Mid-stage Startups. Supporting fundraising

  • Designing & (re-) building high-performance, accountable, modern, marketing teams

  • Digital Transformation for Healthcare and Non-Profit organizations

  • Crisis management, turning around and inspiring tired marketing teams

“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”— Brian Plackis Cheng, CEO, Cielo24
“Stijn transformed Atera into a global SaaS company and created a strong platform for growth. If you want to succeed, Stijn is the guy that you want on your team.”— Gil Pekelman, CEO, Atera
“With Stijn’s help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”— Doug Claffey - CEO Energage
“Stijn had a way of seeing the big picture, and to pull different parts together from product to marketing across the company.”— Dan Kessler - President, Workplace Dynamics
“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.”— Vijay Kasireddy - CEO, Find Inc
“Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.”— Mark Glikson - CEO & Founder, Gumbuya Inc.
Billion in ARR Growth
Brand Pivots
Marketing Teams Launched