SAAS CMO-AS-A-SERVICE
SENIOR MARKETING LEADERSHIP WITHOUT THE FULL-TIME COST
Get a SaaS fractional CMO who owns the numbers, sets clear priorities, and makes sure marketing actually drives revenue.
YOU'RE IN GOOD COMPANY
REAL STORIES.
REAL RESULTS.
MICHAEL HETCKO
VICE PRESIDENT, FSIYusuf was awesome to work with as a fractional CMO. He was focused on learning our product, market and how we differentiated our offerings to our customers and prospects. He assisted implementing demand generation to boost ARR and identified the personas we should target with marketing efforts. Throughout the engagement, Yusuf provided valuable insights and customized materials for specific target customers.
CHERYL HAYWOOD
VP OF MARKETING, FRAXIONSilvia and her team have enabled us to jump start our marketing efforts. Her expertise and command of the strategy combined with attention to detail on every execution, have instilled our confidence. Silvia's leadership skills are evident in the work her team provides, the team is motivated to do their best at all times. I would not hesitate to recommend Silvia and the Kalungi team for any SaaS marketing endeavor.
RAAVI IQBAL
CEO / CO-FOUNDER, SOCIALLADDERHistorically, on the paid marketing efforts when we increased budget, we were not able to get the linear growth we wanted, but since we brought Antoine we are even able to deliver beyond the rate we were projecting.
BEST FOR SAAS LEADERS WHO OUTGREW
FOUNDER-LED MARKETING
My marketing team is new and I need someone to get them started on the right path.
I hit a marketing wall and need help from an expert to get me to the next stage.
I am working on a high impact project (product launch, rebranding, new website) and need a push.
I can't afford the expertise we need in-house.
I need someone to provide vision and execution to my marketing engine.
I am pursuing ambitious growth goals and can’t risk hiring the wrong person and team. I need an expert now.
My marketing team is new and I need someone to get them started on the right path.
I hit a marketing wall and need help from an expert to get me to the next stage.
I am working on a high impact project (product launch, rebranding, new website) and need a push.
I can't afford the expertise we need in-house.
I need someone to provide vision and execution to my marketing engine.
I am pursuing ambitious growth goals and can’t risk hiring the wrong person and team. I need an expert now.
WHAT FRACTIONAL CMO LEADERSHIP ACTUALLY MEANS
Get a SaaS Chief Marketing Officer on day one—without the six-month search or the full-time salary.
THEY OWN YOUR GROWTH NUMBERS
Your SaaS CMO joins your leadership team, sets the strategy, and takes full responsibility for hitting your goals.
EVERY INITIATIVE IS TIED TO REVENUE
No more random acts of marketing. Your CMO makes sure every campaign, post, and project is there for one reason: to grow your bottom line.
NO MORE BUSYWORK
If it’s working, we double down. If it’s not, we kill it. We swap surface-level activity for actual leverage.
A BUILT-IN EXECUTION TEAM
Behind every Associate CMO is Kalungi’s execution team—experts in content, SEO, tech, and ads—ready to hit the ground running.
A STRATEGY THAT GROWS WITH YOU
What worked at $2M won't work at $20M. We evolve your plan as you scale so you never hit a ceiling.
A GRACEFUL HAND-OFF
When the time is right, we’ll help you find, hire, and train your permanent in-house team so you can take the keys back with total confidence.
WHAT HAPPENS WHEN A FRACTIONAL SAAS CMO TAKES OVER
Your CMO is there to make sure marketing drives sales. Here’s the difference they’ll make in your business.

YOU DON’T NEED A FULL-TIME HIRE. YOU NEED A PROVEN SYSTEM AND A LEADER WHO’S DONE IT BEFORE.
PREDICTABLE PIPELINE
Your marketing will shift from doing things to hitting revenue targets.
LOWER CAC OVER TIME
You’ll stop wasting money on the wrong people and start winning customers for less.
HIGHER ARPU AND EXPANSION REVENUE
Upselling and expanding your accounts will be a built-in part of how you grow.
STRONGER RETENTION AND CLTV
Customer insight will feed messaging, onboarding, and product decisions.

Welcome Read
Associate CMO
Cecilia Perez-Muskus
Associate CMO
Mario Neto
Associate CMO
Thais Campos
Associate CMO
Elisa Acquaviva
Associate CMO
Austin Lafferty
Fractional CMO
Welcome Read
Associate CMO
Cecilia Perez-Muskus
Associate CMO
Mario Neto
Associate CMO
Thais Campos
Associate CMO
Elisa Acquaviva
Associate CMO
Austin Lafferty
Fractional CMO
ASSOCIATE CMOS AT KALUNGI ARE WELL-VERSED AND CERTIFIED ON T2D3 METHODOLOGY
CHOOSE HOW YOU WANT TO ACCESS SAAS MARKETING LEADERSHIP
Fractional CMO support looks different depending on your stage, team, and how much ownership you want to delegate. Each option below delivers senior leadership—what changes is who executes and who owns the engine.
WE DO IT FOR YOU
KALUNGI FULL SERVICE
We own growth. You run the company.
This is a done-for-you service. Your Associate CMO owns strategy, execution, and outcomes. You get SaaS CMO leadership and a full marketing execution team, without building one in-house.
WHAT YOU GET:
- Senior CMO leadership embedded in your business
- Full ownership of GTM strategy, execution, and performance
- Kalungi's full marketing team operating under your CMO
- Clear accountability to meetings, pipeline, and revenue
WE DO IT WITH YOU
KALUNGI SYNTROPY
The same proven growth playbook—built for your team to run with our help.
True fractional CMO leadership—without full-service cost. Your Associate CMO leads your GTM strategy, installs Kalungi’s growth system, and works alongside your team to drive results.
WHAT YOU GET:
- Associate CMO acting as head of marketing
- Clear GTM strategy, prioritization, and sequencing
- Your team executes inside defined guardrails
- Senior review and course-correction at critical points
- Targeted execution support from Kalungi when needed
WE DO IT WITH OUR SYSTEMS
KALUNGI T2D3
Get the same playbooks and strategies we use internally.
You act as the CMO with the same playbook we use internally. Instead of delegating leadership, you develop the judgment to act as the CMO yourself.
WHAT YOU GET:
- Proven GTM frameworks and sequencing logic
- ICP, positioning, and content standards
- Execution templates and SOPs
- Coaching and guidance when you’re stuck
SEE HOW CCD HEALTH INCREASED ITS MQLS BY 750% WITH KALUNGI'S
FULL-SERVICE ENGAGEMENT
750%
Increase in MQLs
869%
Increase in U.S. Website Traffic
657%
Increase in New Website Users
CARLOS ZIEGENHIRT
FOUNDER, CCD HEALTHI would recommend Kalungi’s ABM program 100%. For us, the other parts of the ABM were superb and exceptional, with a capital E. I would absolutely recommend it. Absolutely 100%, it is a game-changer.
Read Case StudySAAS CMO-AS-A-SERVICE FAQ
Many clients eventually hire in-house. We help them do it at the right time, with the right structure already in place.
You’re not managing vendors or chasing updates. You’re working with a CMO who owns outcomes, not just output.
If there are skill gaps, Kalungi fills them. If the team grows over time, we help onboard and transition ownership cleanly.
That’s exactly what the initial conversation is for—to recommend the right level, even if that means not working together yet.
MEET YOUR NEXT FRACTIONAL SAAS CMO
Install a senior-led growth system without the risk of hiring in-house or outsourcing to an agency.