Fractional marketing team

An instant marketing team for B2B SaaS companies

Kalungi gives you a strategic marketing leader and tactical marketing team you can hold accountable to results.

With growth capital on the line, you need fast results. You can’t afford to make mistakes by hiring the wrong marketers or running experiments building a marketing function from scratch. It’s time to hire your company’s marketing engine.

How we do it Who it's for

Your B2B SaaS marketing team is waiting

 

 

Kalungi's fractional marketing team is for...

Funded B2B software companies with paying customers, growth expectations and a need for an experienced marketing leader & team.

“The Kalungi team doesn’t feel like a subcontractor. The greatest value that we had by having that kind of close-knit relationship with the executives was that the work became our own. I would absolutely recommend Kalungi.”

 

Carlos Ziegenhirt 1

Carlos Ziegenhirt

Founder, CCD Health

CCD

 

“I’ve encouraged a number of other companies to work with Kalungi. We had nothing and have built something great—a sophisticated marketing engine. I had high confidence Kalungi could do that and I didn’t have to worry about it. That was a huge load off me.”

 

Rob Southern

Rob Southern

CEO, Ascend Software

Ascend-Logo-Final-Black 1

 

“I was able to tick the marketing box. Problem solved. Issue—and anxiety—removed. It gave me a great deal of peace of mind to know that I didn’t have to worry about marketing anymore and could focus on other areas to grow our business.”

 

Jordi Plana

Jordi Plana

CEO & Founder, Beezy

Beezy-logo

 

"It would have taken me years to hire a VP of marketing, let them get on board, and starting building strategy. Kalungi provides iControl with full-service marketing, and I don't say that lightly.”

 

Kristen Jones

Kristen Jones

CRO, iControl

iControl logo svg

 

“Kalungi has a recipe booklet, if you will, for what a company like ours needs to do, and in what sequence, to define our brand and bring products to market. This was huge. Equally important were the marketing resources that we could draw upon within the team at Kalungi."

 

Stanton Jandrell

Stanton Jandrell

CEO, Fraxion

fraxion-procurement-software-logo-color

 

"We went from having no support to suddenly, you flip a switch, and we have an army of people working on a ton of different initiatives."

 

Dave Muscatel

Dave Muscatel

CEO, ArrowStream

logo-arrowstream

 

Our promise

Our fractional marketing team helps you...

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Go from minimum viable product (MVP) to product-market fit (PMF)

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Build a sustainable marketing engine that matures with you

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Get an instant SaaS marketing team with strategic & tactical coverage

 

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Limit your dependency on multiple separate agencies

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Handle marketing while you understand the right roles to hire in-house

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Cross the chasm to early majority customers in a market

How it works

Your entire marketing function under one roof

Kalungi - Your marketing function under one roof
modules

Your entire marketing function under one roof

One team for all your marketing efforts. No more agencies doing different parts of the whole and letting things fall through the cracks.

Led by a marketing leader

Kalungi - Led by a marketing leader 1
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Led by a marketing leader

Get an Associate CMO to lead your marketing efforts and be part of your leadership team. Your Associate CMO will build your marketing strategy with you and manage the marketing team to execute it.

A complete & instant marketing team

Kalungi - Complete and instant marketing team
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A complete & instant marketing team

Build your marketing team with Kalungi’s internal resources: paid specialists, marketing automation, web development, designers, video creators, writers, list builders, marketing operators, SEO specialists & more.

Pay for performance and ownership of results

Kalungi - Pay for performance
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Pay for performance and ownership of results

We’ll own 100% of your marketing performance. You can hold us accountable for results the same way you would your internal team. Our pay-for-performance model measures success through quarterly OKRs.

Kalungi - Your marketing function under one roof
modules

Your entire marketing function under one roof

One team for all your marketing efforts. No more agencies doing different parts of the whole and letting things fall through the cracks.

Kalungi - Led by a marketing leader 1
user

Led by a marketing leader

Get an Associate CMO to lead your marketing efforts and be part of your leadership team. Your Associate CMO will build your marketing strategy with you and manage the marketing team to execute it.

Kalungi - Complete and instant marketing team
elements-3

A complete & instant marketing team

Build your marketing team with Kalungi’s internal resources: paid specialists, marketing automation, web development, designers, video creators, writers, list builders, marketing operators, SEO specialists & more.

Kalungi - Pay for performance
file-check

Pay for performance and ownership of results

We’ll own 100% of your marketing performance. You can hold us accountable for results the same way you would your internal team. Our pay-for-performance model measures success through quarterly OKRs.

What it looks like

An average SaaS go-to-market engagement with Kalungi

A complete engagement typically lasts 6–12 months, sometimes longer. Kalungi’s marketing team designs and executes complete go-to-markets for our clients. Although every company is different, here is a rough idea of what a 6-month engagement could look like.

Kalungi - Average engagement timeline-min
A little different

The Kalungi model

One fractional marketing team for your entire go-to-market. No more segmented agencies doing different parts of the whole.

The agency conundrum

Managing multiple agencies is challenging when you’re unsure how to hold them accountable. It leads to some difficult questions.

Which marketing efforts should I focus on?

How do I get my agencies to work together?

How do I measure my agency's success?

How do I hold my agency accountable?

Kalungi's answer

We act as your entire marketing function. We combine marketing leadership with a complete agency, so your marketing function is under one roof. Since we control each discipline, we're comfortable making strategic investments and taking ownership of results.

Kalungis full service model explained

Pay for performance

Kalungi uses quarterly Objectives and Key Results (OKRs) to measure performance. The better our team performs against the OKRs, the more of the variable portion of the contract we retain. This can be as low as 0% and as high as 125%.

See how we calculate performance
Fixed vs. variable

Frequently asked questions

What does a full-service engagement cost?

It depends on how fast you want to get going. Full-service partnerships start at $48,000 per month. The best way to find your number is to tell us more about your scenario. 

How long do full-service engagements last?

Most clients engage somewhere between 6-12 months. This allows us to build the foundation, ensure the funnel is working, optimize it and then begin to transition to an internal team or stay engaged in a limited manner.

Does this service work for XYZ industry?

Our playbooks work best for B2B SaaS companies (companies that build and sell software products to other businesses). If you’re unsure whether we’re a good fit, reach out. Let’s talk!

How does your pay-for-performance model work?

Early on in an engagement, we will sign-up for foundation building. Things like a website, automation, messaging guidelines, sales collaterals, etc. But after the first quarter, we really sign up for funnel-based impact. We can sign up for MQLs from inbound and outbound channels. Increased viewership to the website, webinar sign-ups, subscribers to the blog, keywords ranking, etc. The longer we engage with our clients the further into the funnel we are willing to sign up for like SQLs and opportunities.

How does an engagement begin?

We always begin an engagement with a workshop. This typically takes about two days, we will talk to the l-team, anyone that is product-focused, and anyone that's customer focused, and if we can interview a client we try to do this as well. In this workshop, we begin to plug in and download all the industry information, company info, and product info. We will produce ICPs and personas, begin messaging guidelines, and conduct a positioning exercise. The workshop is beneficial because we will set engagement goals and timelines for different activities to be completed. Once it's over, we can go back and begin working on all the different initiatives that will take you to the next level.

How much time is required of my leadership team?

Early on, there will be a time investment. But this ensures that all parties are aligned and everyone can share what the brand means to them. After that, the cadence is set by you. If you would like to meet once a week, you can. If you would like to be integrated into the contact strategy and help produce content, you can. We are fully capable of moving from there, but you can choose how involved you would like to be.

Kick your growth engine into gear