SEO for B2B SaaS

We drive revenue, not just rankings

As part of Kalungi’s full-stack marketing services, we deliver strategic, scalable, and ROI-driven SEO solutions that help B2B SaaS companies attract the right customers.

We’ll ensure your organic traffic doesn’t just grow, but turns into pipeline and revenue.

Talk to a SaaS Growth Expert
b2b saas seo agency services
164% 
Increase in organic MQLs for One Click Contractor
6.5x 
Traffic growth for Ascend in 18 mo.
3.4x 
Traffic growth for UtilityCloud in 6 mo.

How we drive SEO growth for B2B SaaS

Without the right strategy, you risk losing leads to competitors, attracting unqualified traffic, and missing out on revenue opportunities. At Kalungi, we take a full-funnel approach to SEO, ensuring every optimization drives real business impact.  Here’s how we do it:

holistic integrated saas seo

Strategic SEO audit and growth plan

We start with a comprehensive SEO audit that provides a full picture of your website’s current state. We identify technical issues, content gaps, and areas for optimization.

Our competitive analysis reveals where your competitors rank, what’s driving their traffic, and how you can gain a strategic edge.

With these insights, we develop a long-term SEO strategy that prioritizes high-impact actions, balancing quick wins with scalable, sustainable growth.

holistic integrated saas seo
b2b saas keyword research

Rank for keywords that drive revenue

Many B2B SaaS companies rank for the wrong keywords, attracting traffic that doesn’t convert. We:

  • Identify high-value, high-intent keywords your ideal buyers actually search for.
  • Track keyword performance and competitor movements to refine your strategy.
  • Ensure your content matches buyer intent at every stage of the funnel.
technical seo optimization for b2b saas

Fix technical SEO issues that block growth

Technical issues silently kill rankings and conversions, without you realizing it.

We conduct a deep technical audit and fix:

  • Slow site speed and poor Core Web Vitals.
  • Indexing and crawlability issues that prevent pages from ranking.
  • Site structure problems that hurt search visibility and UX.
technical seo optimization for b2b saas
saas competitor seo research and analysis

Outrank competitors with smarter SaaS SEO

B2B SaaS is highly competitive, and if you’re not tracking the right metrics, you’re losing ground. We deliver a custom SEO roadmap backed by:

  • Competitor intelligence, what’s working for them and how to beat them.
  • Actionable insights, focusing on what moves the needle, not vanity metrics.
on page seo optimization for b2b saas

Turn traffic into pipeline and customers

Traffic alone won’t drive revenue, you need conversion-focused SEO. We optimize:

  • Content and landing pages to engage and convert visitors.
  • Metadata, images, and site speed to improve rankings and UX.
  • Lead capture and CTAs to turn visitors into MQLs.
on page seo optimization for b2b saas
DON'T TAKE OUR WORD FOR IT

See how Kalungi delivers real organic growth

CPGvision logo 2023 

CPGvision's organic sessions rose 48.1% in six months with Kalungi’s SEO approach

CPGvision is a leader in trade promotion solutions for the CPG industry. However, despite its advanced solutions, CPGvision recognized the need for a stronger digital presence and faced a common problem for many industry innovators: its digital footprint didn't match its technological prowess. This is where Kalungi were able to offer their expert assistance.

48.1% 

Increase in organic sessions

93.6% 

Increase in organic clicks

66.6% 

Increase in organic MQLs

“Kalungi's SEO content team set out to accomplish dominance in our space in a short time frame. By collaborating with our SMEs and applying an aggressive and comprehensive approach to content creation and optimization we were able to reach our goals quickly and effectively. Not only are we driving prospects to our website, but they are spending significant time exploring our content. We have gained visibility and credibility through this effort."

connie-whitehouse

Connie Whitehouse

Vice President Strategy
Read the full testimonial

Frequently asked questions

Why does it take so long for SEO to create results?

Creating a well-researched and thoughtful SEO strategy takes time. The good news is a successful SEO strategy is extremely hard for your competitors to duplicate, once it is fully realized. SEO is a long-term strategy, but depending on your site, the competitiveness of your phrases, and your niche, you can see traffic results in as little as 2 to 4 weeks. 

Why is it important to have more non-branded keywords?

Branded keywords reach your existing audience, searchers who already know your brand. Focusing on non-branded keywords helps you reach a much larger audience who are earlier in the buyer’s journey. It is important to rank for both branded and non-branded phrases so that you have an integrated organic marketing strategy.

Our niche doesn’t have a lot of search volume. Do I still need to do SEO?

Even with low-volume organic searches, it’s still important to focus on your SEO strategy, which will grow over time. Niches with low search volume can be extremely important in certain industries. Lower volume searches with less competition are typically easier to rank for and have higher search intent, making these phrases valuable for your growth strategy.

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