T2D3 is the marketing playbook Kalungi uses to scale its B2B SaaS clients

Learn the methods used by the Kalungi team, and gain an understanding of the intricacies of effective SaaS marketing, from making your first marketing investments to scaling for exponential growth.


Get the book and explore an ever evolving content ecosystem of templates, Masterclass series, and more.

Learn the T2D3 framework Get the book
b2b saas marketing resources from T2D3 and Kalungi

What’s T2D3?

A marker of a SaaS company’s exceptional success, T2D3 describes the phenomenon in which your business's annual ARR is tripled for two years in a row, then doubled for three more years.

"'Experience' is the phrase that comes to mind when I think about Stijn. He brings a wealth of marketing knowledge and wisdom to bear on every situation. He has the real-world software industry experience to bring all of the best practices for rapidly growing organizations together into a plan for achieving the desired results."

 

Brian Samelson - Headshot

Brian Samelson

Managing Director, Two39 Ventures

 

"This is such a good resource for CEOs, CMOs, and growth teams working on building B2B SaaS companies. In our portfolio, we have used these tools and relied on Stijn, Mike, and the Kalungi team for their guidance for several years. A great read and a must-have reference."

 

Aaron Perrine - Managing Director - Trilogy Search Partners

Aaron Perrine

Managing Director, Trilogy Search Partners

 

"If you're a startup founder, executive, or employee — and you want to understand the role marketing can play in your startup's success — read this book. Even if you think you know startup marketing, read this anyway. I guarantee you'll learn something new, or a more succinct way to communicate a marketing concept or process."

 

Malcolm lewis

Malcolm Lewis

Chief Marketing Officer, Certemy

 

Who’s it for?

T2D3 is the B2B SaaS growth playbook, developed with the experience of Kalungi’s team of expert marketing leaders and specialists.

This guide is for marketers, CEOs, founders, and investors alike who are looking to build and scale their company’s marketing function, revenue, and boost growth. 

The book takes you through the essential elements and best practices of a great SaaS marketing strategy, and provides the structure you need to start executing on your marketing and put your business on the much coveted path of T2D3 growth.

b2b saas playbook for growth
stijn hendrikse b2b saas marketing leader and author (1)
About the author

Stijn Hendrikse

Stijn draws from a wealth of marketing experience - from his time leading Global SMB Marketing and B2B Product Marketing for Microsoft Office during the launch of Office 365 to his time as CMO or CEO at companies such as MightyCall and Acumatica. At Kalungi, Stijn collected his learnings to create the playbook at the core of its marketing strategy, now compiled here in T2D3.

stijn hendrikse author

Build a better go-to-market strategy
with the T2D3 Masterclass and Playbook

The T2D3 CMO Masterclass program is designed to give you everything you need to build,
execute, and manage a complete go-to-market for your B2B SaaS company.

Discover the T2D3 masterclass

Deep training for every major component of a go-to-market

Each lesson will teach you a fundamental go-to-market concept. Every module includes 1–2 hours of self-paced learning material, tangible frameworks, real examples, and repeatable systems.

A complete set of tools, templates and assets

We've built a library of straightforward templates and tools to make your daily go-to-market work easier—including resources to help you introduce and explain impactful concepts to your executive peers.

Meaningful assignments to help you apply your learning

This isn't about regurtitation. It's about understanding strategic concepts and applying them. Each takeaway project is designed to help you individualize your learnings for your own company.

Become a certified T2D3 practitioner

Get certified. Signal to your leadership team (or future CEO) that you're serious about your executive marketing toolkit. Certified members may be invited to the T2D3 job board to be connected with serious fractional CMO or in-house B2B SaaS marketing leadership opportunities.

Our tested playbook for T2D3 growth

Built on the Kalungi team’s experience from leading dozens of B2B SaaS marketing teams, the Playbook leads you through each step of the GTM process.

Get access to our 2023 B2B SaaS Marketing Benchmarks Template

Beyond Kalungi’s own library of resources, T2D3 has a unique collection of B2B SaaS marketing templates, blogs, exercises, and more. 

Become a T2D3 member to access our premium materials and shape a marketing strategy you can be confident in.

Sign up View membership tiers

Get access to our 2023 B2B SaaS Marketing Benchmarks Template

Beyond Kalungi’s own library of resources, T2D3 has a unique collection of B2B SaaS marketing templates, blogs, exercises, and more. 

Become a T2D3 member to access our premium materials and shape a marketing strategy you can be confident in.

Sign up View membership tiers
T2D3-Certified-SaaS-CMO-coaching-for-early-stage-B2B-SaaS-startups

Kalungi runs on T2D3-certified marketing leaders

Our team of fractional CMOs is trained, certified, and experienced in the T2D3 methodology. Partner with one of our CMOs to get customized coaching support and build your go-to-market strategy.

Get a T2D3 coach Learn more about our CMOs