Strategy & Planning
BSMS 69 - Is brand strategy really dead?
If you are under 30 and your career isn’t skyrocketing in marketing, should you move to product or supply chain?
Ready to future proof your SaaS marketing strategy and get the most out of your 2025 go to market? This episode is packed with insights to take straight back to your company and grow faster.
On Episode 73 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn navigate through trends such as AI's game changing role in marketing, to other significant changes in personalization, content strategy, and retention you don’t want to miss out on.
On Episode 73 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn navigate through trends such as AI's game changing role in marketing, to other significant changes in personalization, content strategy, and retention you don’t want to miss out on.
Topics discussed include:
- How AI has moved from optional to essential for B2B SaaS marketing teams
- Why hyper personalization and strategic content are no longer luxuries but are critical to your ability to drive growth
- The rise of lean AI driven marketing teams and their game changing potential for startups
- How automation and data driven insights are reshaping customer attention
- The latest strategies for B2B SaaS customer expansion
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
- Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi
- Brian Graf: CEO of Kalungi
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
HubSpot CRM optimization for SaaS companies
- HubSpot CRM optimization for SaaS companies
- 5 actionables to keep your HubSpot CRM clean
- 24 CRM Solutions ranked by price and popularity
- T2D3 CMO Masterclass
- Submit and vote on our podcast topics
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Meet our Marketing Snacks Podcast Hosts:
- Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of Kalungi
As a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform. - Brian Graf: CEO of Kalungi
As CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.
Episode Transcript:
Coming soon
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