Product Marketing
Think Twice Before Claiming Your Solution Is A Platform
There are many ways to interpret the word Platform, thus it’s hard to say if the word could help you or hurt you.
If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless they get an agent to promote it and get on the "new arrivals" table.
Content Amplification
While everything we publish for our audience should be relevant and high quality, that does not automatically imply they will hear about it or find it.
Amplifying content is not a sin. Do it when you publish it. That's when it has the most impact. Google is looking closely at the performance of our content the first few days after it gets crawled, so you need to make those early days count.
Content Atomization
Atomization is key to any serious form of content marketing. Content covering the same idea or concept needs to be delivered in multiple formats and across multiple channels to reach its potential audience. Your audience is segmented in people who are on multiple types of devices, or who prefer to watch vs. read, or like visuals vs. Long-form content.
Content Atomization is key to be as relevant as possible through channels that are relevant for your audience. Google and other content discovery platforms also really reward multiple formats of content that complement each other. And YouTube is still the largest Search Engine, a close second after traditional Google Search.
The traditional book analogy equivalent of atomization is the agent who organizes book readings, presentations, a video interview or podcast with the author.
53 ideas to Amplify and Atomize Your Content
Don't feel bad if you have not done most of the below. Make sure you try to do at least a few for each piece of content you create though.
Write
- eBook
- Whitepaper
- Your Blog
- Guest Blog
- Linkedin Article
- Medium Post
- Tumblr Post
- Quora Question or Answer
- Reference Case Study
- Customer Testimonial
Meet
- Meetup
- User Conference
- Customer Advisory Council
- Tradeshow
- Roadshow
Talk
- Podcast
- Soundcloud file
- Audiobook
Send
- Nurture
- Text/SMS/Whatsapp
- FB Messenger
- Instagram sponsored
- Tweet
- Pin (sponsored)
- Facebook Post
- LinkedIn Status
- Twitter ad/card
- Facebook Ad
Show
- Photo gallery
- Infographic
- Slideshare presentation
- Video Interview
- Webinar
- Display ad
- Video Pre-roll
- Pinterest Board
- Instagram photo post
- Snapchat story
- Youtube Video
- Vimeo Video
- Facebook Video
- Twitter Animated GIF
- VLOG
- Periscope show
Engage
- Linkedin Group
- Facebook Group
- Forum/Discussion on a Blog
- Reddit Conversation
- Disqus Post
- Quiz
- Survey
- Competition/Contest
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AUTHOR
Stijn Hendrikse
After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.