Strategy & Planning
ABM guide to lead grading: Your new SaaS lead scoring system
Discover a full-proof SaaS lead scoring system for your B2B SaaS company to leverage as part of your ABM strategy.
The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.
Awareness
- Disrupt - Why should I change?
- Differentiate - Why should I listen to you?
Conversion
- Decide - Why do I need to do something now?
- Protect - Why do I need to pay for this?
Loyalty
- Renew - Why should I stay?
- Expand - Why do I need to pay more?
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AUTHOR
Stijn Hendrikse
Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.