Home / Blog / 6 Questions To Accelerate The...
Demand Generation Updated on: Jan 30, 2020

6 Questions To Accelerate The Customer Journey

Get monthly executive SaaS marketing advice in your inbox

Subscribe

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.

Awareness

  • Disrupt - Why should I change?
  • Differentiate - Why should I listen to you? 

Conversion

  • Decide - Why do I need to do something now?
  • Protect - Why do I need to pay for this?

Loyalty

  • Renew - Why should I stay?
  • Expand - Why do I need to pay more?

Get monthly executive SaaS marketing advice in your inbox

Subscribe

AUTHOR Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Similar posts

Demand Generation

How to manage Cost per Lead?

Learn how to manage the cost per lead for your B2B SaaS company here

Stijn Hendrikse Sep 7, 2019

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.