Home / Blog / 4 Phases Of A B2B SaaS...
Strategy & Planning Updated on: Mar 27, 2023

4 Phases Of A B2B SaaS Marketing Plan

Get monthly executive SaaS marketing advice in your inbox

Subscribe

In working with tens of B2B SaaS companies in the past years, I've found a pattern in how the B2B SaaS Marketing function evolves. There is a sequence of KPIs, investments and focus areas that is critical for success. In this video, I walk you through the various aspects of a B2B SaaS Marketing Plan that evolve as your SaaS Company matures.

B2B SaaS Marketing Plan explained

 

Get monthly executive SaaS marketing advice in your inbox

Subscribe

AUTHOR Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Similar posts

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.