Strategy & Planning
Nail That Niche
The most powerful words to find your niche to nail are 'best' and 'only'. When you find something that 'only you can do' or that you're 'best at' in...
Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" CMO.
The below overview is based on being 100% accountable for Marketing results of a SaaS B2B Company under $50M in Annual Recurring Revenue (ARR).
Weekly activities for a Fractional SaaS Marketing VP
Weekly Team meeting (including prep and follow up) - 3 hours
Reporting to the CEO (1-1, based on Core KPIs) - 1 hour
Updating and acting on Marketing Dashboard and Performance - 1 hour
1-1s with the team members (planning, coaching, follow up) - 6 hours
Managing vendors, subcontractors, agencies - 3 hours
Individual work on strategy, competition, positioning, partnerships, hiring - 4 hours
Working as part of the company executive team (meetings, 1-1s, alignment) - 4 hours
The above can range from 10 to 40 hours per week based on the size, maturity, complexity and growth stage of a B2B SaaS company. The quality of the people on the marketing team will improve over time and help reduce the investment needed as the engagement progresses.
The different stages require a different approach. The above is a good overview though.
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AUTHOR
Stijn Hendrikse
After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.