Great Brand Value Examples

Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated and communicated and updated as needed.

Here are a few examples. You can also use the Kalungi Brand Workshop template to help you get started.

Adobe

• Genuine
• Exceptional
• Innovative
• Involved

Amazon

• Customer Obsession
• Ownership
• Invent and Simplify
• Are Right, A Lot
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust
• Dive Deep
• Have Backbone; Disagree and Commit
• Deliver Results

Clario

• Unbiased
• Analytical
• Strategic Partner
• Action Oriented
• Flexible

Facebook

• Focus on impact
• Move fast
• Be bold
• Be open
• Build social value

Google

• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.

Microsoft

• Innovation
• Diversity and inclusion
• Corporate social responsibility
• Philanthropy
• Environment
• Trustworthy Computing

Rackspace

• Fanatical Support in all we do.
• Results first, substance over flash.
• Committed to Greatness
• Full Disclosure and Transparency
• Passion for our Work
• Treat fellow Rackers like Friends and Family

Slack

• Empathy
• Courtesy
• Thriving
• Craftsmanship
• Playfulness
• Solidarity

SquareSpace

• Be your own customer
• Empower individuals
• Design is not a luxury
• Good work takes time
• Optimize towards ideals
• Simplify

SuperSalon

• Modern
• Visionary
• Leader
• Fast
• Speed
• Outstanding

Twitter

• Grow our business in a way that makes us proud.
• Recognize that passion and personality matter.
• Communicate fearlessly to build trust.
• Defend and respect the user’s voice.
• Reach every person on the planet.
• Innovate through experimentation.
• Seek diverse perspectives.
• Be rigorous. Get it right.
• Simplify.
• Ship it.

Yahoo!

• Excellence
• Innovation
• Customer Fixation
• Teamwork
• Community
• Fun

Zappos

• Deliver WOW Through Service
• Embrace and Drive Change
• Create Fun and A Little Weirdness
• Be Adventurous, Creative, and Open-Minded
• Pursue Growth and Learning
• Build Open and Honest Relationships With Communication
• Build a Positive Team and Family Spirit
• Do More With Less
• Be Passionate and Determined
• Be Humble