Brand / Design / Web
Choosing the right brand color palette for your B2B SaaS company
Learn how your brand colors need to spark an emotional response and communicate your brand’s voice.
Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated and communicated and updated as needed.
Here are a few examples. You can also use the Kalungi Brand Workshop template to help you get started.
Adobe
- Genuine
- Exceptional
- Innovative
- Involved
Amazon
- Customer Obsession
- Ownership
- Invent and Simplify
- Are Right, A Lot
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
- Dive Deep
- Have Backbone; Disagree and Commit
- Deliver Results
Clario
- Unbiased
- Analytical
- Strategic Partner
- Action Oriented
- Flexible
- Focus on impact
- Move fast
- Be bold
- Be open
- Build social value
- Focus on the user and all else will follow.
- It’s best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don’t need to be at your desk to need an answer.
- You can make money without doing evil.
- There’s always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn’t good enough.
Microsoft
- Innovation
- Diversity and inclusion
- Corporate social responsibility
- Philanthropy
- Environment
- Trustworthy Computing
Rackspace
- Fanatical Support in all we do.
- Results first, substance over flash.
- Committed to Greatness
- Full Disclosure and Transparency
- Passion for our Work
- Treat fellow Rackers like Friends and Family
Slack
- Empathy
- Courtesy
- Thriving
- Craftsmanship
- Playfulness
- Solidarity
SquareSpace
- Be your own customer
- Empower individuals
- Design is not a luxury
- Good work takes time
- Optimize towards ideals
- Simplify
SuperSalon
- Modern
- Visionary
- Leader
- Fast
- Speed
- Outstanding
- Grow our business in a way that makes us proud.
- Recognize that passion and personality matter.
- Communicate fearlessly to build trust.
- Defend and respect the user’s voice.
- Reach every person on the planet.
- Innovate through experimentation.
- Seek diverse perspectives.
- Be rigorous. Get it right.
- Simplify.
- Ship it.
Yahoo!
- Excellence
- Innovation
- Customer Fixation
- Teamwork
- Community
- Fun
Zappos
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble
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AUTHOR
Stijn Hendrikse
Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.