How to Write a High-Converting SaaS Product Marketing One-Pager + FREE Template

When your prospects are inundated with options, capturing their attention and communicating your value in seconds can mean the difference between a sale and being forgotten.

Enter the SaaS one-pager: a powerful tool that distills your product’s essence into a single, compelling page. Think of it as your secret weapon for sales enablement.

In this blog, I’ll show you how to create a SaaS one-pager that looks great and drives results. We’ll dive into:

• The purpose and benefits of one-pagers for B2B SaaS companies.
• The key elements that make a one-pager successful.
• Examples of impactful one-pagers—and how you can use our free template to build your own.

By the time you’re done reading, you’ll have everything you need to create a one-pager that grabs attention, builds trust, and helps your SaaS product stand out. Let’s get started!

Download Our FREE Template to Build Your Own SaaS Product One-Pager Here 👇

Don’t waste time reinventing the wheel—our free one-pager template is designed to save your team hours while delivering professional, high-impact results.

With this template, you’ll ensure every one-pager your SaaS business creates is clear, compelling, and conversion-ready.

Download our one-pager template

It's hard to fit everything you need to say in one page (or two). Download our template to prioritize and organize your content effectively. 

We'll tell you a secret - all of the examples below were designed with this template! 

What is a SaaS One-Pager?

A SaaS one-pager is exactly what it sounds like: a concise, one-page document designed to communicate the most important aspects of your SaaS product or service in a way that’s both engaging and easy to digest.

It’s the cheat sheet that highlights your unique value proposition, differentiators, and core benefits—all in a format that respects your audience’s time.

For B2B SaaS executives, one-pagers serve as a powerful tool to bridge the gap between complexity and clarity. Unlike multi-page decks or lengthy proposals, a one-pager cuts straight to the heart of your offering, which makes it invaluable for busy decision-makers who need to quickly understand why your product matters.

A great SaaS one-pager answers critical questions like:

• What problem does your product solve?
• Who is your ideal customer, and how does this serve them?
• What makes your solution better or different from the competition?
• How can prospects take the next step?

Think of it as your elevator pitch, only in written form, and with a visual flair that grabs attention.

Why Marketing One-Pagers are Critical to the SaaS Buyer's Journey

First impressions are everything, and a one-pager is a great way to deliver a first impression that lasts for your product or services.

Simply put, a one-pager is a one-page document that summarizes your business products or services in a clear and succinct way. And for B2B SaaS companies who haven’t taken advantage of one-pagers, you’re missing out on a critical marketing asset that you can create quickly and easily.  

The objective of your one-pager should tie into your B2B SaaS content marketing strategy, specifically to educate your customer, create brand awareness, and nurture your contacts as a middle-of-funnel content piece. Think of it as a poster or flyer in today’s digital age. 

Here are some examples of different uses for one-pagers for your B2B SaaS company:

• Sales pitches to potential investors.
• Product overviews.
• Service overviews.
• Competitive differentiators.
• Promotions and discounts.

However you decide to use one-pagers within your SaaS organization, follow our guidelines and iterate with your sales, content, and design teams. 

3 Benefits of a B2B SaaS One-Pager

Here are some of the benefits you and your audiences gain by utilizing one-pagers to position and market your B2B company’s products or services:

1. Quick, easy communication. Time is an incredibly important asset to your customers and business. Not everyone has the time to read through a 20-page business proposal, so it’s a great way to capture the most pertinent points of your business’s product or services. 
2. Control your company’s narrative. It’s easy to fall into the trap of over-communicating your services. A one-pager is a great way to gain clarity and focus on your business, as well as the journey it’s gone through to create that solution. 
3. Grab and focus attention. Your prospects see hundreds of one-pagers all the time. So make sure your one-pager has all the right information and design work connected to your brand style guide.

The Anatomy of a High-Converting SaaS One-Pager

Content and design play a pivotal role when creating an effective one-pager.

It will require buy-in and alignment from your marketing and sales teams, but let’s not forget the final approval from your executive team. 

And remember, when brainstorming for the solution or product one-pager that there is a difference between the two. While a solution is comprised of multiple products that solve your customers' pains, your product is the foundational block for that solution.

Ask yourself these questions as you brainstorm one-pager content ideas with your marketing and sales team: 

1. Target Audience

• What market are you targeting?
• Which ideal customer persona (ICP) are you catering to and why?

2. Pain Points your Solution Addresses

• What issues or challenges our solutions or service is going to solve? 
• Why should we address these challenges now?
• What customer pain-points are we solving? 
• Which value proposition pillar(s) are we communicating? 

3. Solutions and Gains 

• Why is your solution worth investing in?
• How will your solution improve the lives of its users? 
• How is it different from others?
• What's your value proposition? Brand promise? 

4. Product or Service Overview

• What are your product/service’s core features, and what are the benefits of each feature?
  - Summarize these benefits into easily digestible content to keep your audiences engaged.
  - Include a call to action (CTA) to convert readers into the next stage of the buyer's journey.

5. Company Overview 

• Who are we? 
• What do we do best? 
• Why does our company exist?
• What metrics can we leverage to provide further proof of our services?
• What social proof can we include that relates to this service or product?

Key Design Elements for Your SaaS Company One-Pager

As previously mentioned, content and design are crucial in creating a compelling one-pager.

The more appealing it is to your target audience, the more ROI you’ll receive through lead generation. It’s all about capturing your ICP’s attention and keeping these prospects engaged as they read your content. 

As you begin designing your SaaS one-pager, consider including the following elements: 

• Your company logo and branding elements.
• Logos of well-known customers.
• Illustrations, icons, and images.
• Easy-to-understand diagrams.
• Relevant data and statistics.
• Short quotes and social proof.
• Your call to action (Hint: this should include your contact information, website URL, and any other next steps in the buyer's journey.)

It’s crucial to get the right balance between text and images in your one-pager. If your sections are too long, you’ll lose your prospect’s interest quickly.

If you have too many images or illustrations, you’ll also confuse your prospects. Just as you would cook up a meal, it’s all about having the right balance of ingredients to cook up a delicious and unforgettable meal.

Can My One-Pager be More than a Page?

As a rule of thumb, one-pagers should be a single page. However, if you're distributing this digitally, you can use two pages (front and back of one page) to communicate and get your point across.

Use your best judgment and try to remove any unnecessary information, redundancies, and content that's not hyper-relevant to your messaging and goals. If your content doesn't fit within one designed page, limit yourself to two pages. 

3 One-Pager Examples for B2B SaaS Companies

We've included some one-pager examples below to illustrate how closely content and design must work together to deliver the appropriate copy and visuals. 

What's more, ALL of these examples were built with our one-pager template! 

Let's dig in. 

Example 1: B2B SaaS CMMS Provider

In the below example, a healthcare preventative maintenance software provider has included all of the critical elements of a high-performing one-pager.

From social proof to visual aids and CTAs, use this SaaS one-pager as a baseline for your company if you have strong social proof and talented graphic designers. 

Example 2: B2C Fertility Clinic Provider 

The next one-pager we highlight isn't a SaaS provider, but a leading fertility clinic based in Los Angeles, California. Rather than showcasing products, this organization uses the content to showcase their different services and speak to the dreams of their personas. 

Example 3: SaaS e-Commerce Provider

This is our last (and favorite) one-pager example because of the clean design, social proof, compelling headlines, and clear CTA. The content appears almost as a webpage with buttons and icons, making for an enjoyable and easy read. 

Did you Miss our One-Pager Template?

Whether you’re a one-pager pro or just starting out, you’ll find that creating one-pagers gets easier over time. Believe it or not, all of the one-pager examples listed above are from our own one-pager template!

To make this process easier for you and your team, download Kalungi’s free one-pager template for you and your design or content teams. This will help you streamline the content creation process, and make sure you’re including the most important information. 

Download Our FREE SaaS Product One-Pager Template Here 👇

Take our one-pager template with you

Bring your SaaS content marketing from good to great with our one-pager template. 

Please note: this one-pager template is designed for copywriters to use, before transferring it to the design team. Your design team can use this as a baseline for all relevant information for the one-pager itself.

How Kalungi Can Help You Create Compelling SaaS Collateral

At Kalungi, we understand the unique challenges that come with marketing and selling SaaS products.

Here’s how we help B2B SaaS companies like yours create compelling, high-converting one-pagers and other essential marketing collateral:

1. Deep Market Understanding:

   We don’t create in a vacuum. Our team digs into your industry, competitive landscape, and target audience to ensure your one-pager speaks directly to your customers’ needs and pain points.

2. Tailored Messaging:

   Great messaging isn’t generic. It’s crafted to align with your ICP and highlight the unique value your product brings to the table. From your value proposition to your differentiators, we’ll ensure every word is strategically chosen.

3. Design That Stands Out:

   First impressions matter. Our design team creates one-pagers that are visually compelling, on-brand, and easy to navigate—ensuring your content grabs attention and holds it.

4. Collaboration Across Teams:

   We understand that sales and marketing alignment is critical for SaaS success. That’s why we work closely with your teams to ensure your one-pager supports both inbound and outbound efforts, while addressing objections and closing gaps in your buyer’s journey.

5. Proven Frameworks:

   Our approach is rooted in tried-and-true frameworks that have helped dozens of SaaS companies scale. Whether you’re introducing a new product, breaking into a competitive market, or expanding your ICP, we’ll help you create collateral that’s both functional and persuasive.

Let’s transform your SaaS collateral into a growth engine for your business. Book a free discovery call today and see the difference Kalungi can make.