In recent years, the requirements for an effective marketing function have changed significantly. Businesses face increasing pressure to adapt quickly to new technologies, manage tighter budgets, and gain the right skills to stay competitive.
Hiring an internal team that provides all the expertise needed to drive growth can be a big challenge. It’s not only costly and time-consuming to build a team, but it’s also difficult to scale as marketing needs shift over time.
For companies looking to move quickly and confidently, hiring a marketing-as-a-service agency offers an effective solution. These agencies help tackle key challenges, deliver measurable results, and craft strategies tailored to your business goals.
What Is Marketing-as-a-Service (MaaS)?
Marketing-as-a-service is an outsourced marketing function solution. With this service, you’ll instantly get a team of marketing experts to plan and implement whatever growth strategies you need. They will be key to helping you determine your inbound and outbound marketing goals and developing and executing a plan that aligns with your business goals, industry, offering, and competitive landscape.
Your company will still maintain control over the project, but you will not need to be involved with all the details—an outside agency will take over your marketing needs and provide you with access to a suite of marketing tools and resources.
Who Is Marketing-as-a-Service Best Suited For?
Marketing-as-a-Service (MaaS) is well-suited for startups and small businesses that lack the resources to build an in-house marketing team. It’s also ideal for companies looking to scale quickly. This includes businesses launching new products or entering new markets, where flexibility is essential.
MaaS agencies provide specialized skills in areas like SEO, content marketing, and paid media. These services are especially helpful for companies with limited internal expertise.
For B2B businesses, MaaS can add value by addressing longer sales cycles and complex buyer journeys. A team of specialists can help create targeted campaigns that generate high-quality leads and nurture decision-makers, driving measurable growth.
Marketing Services Examples Offered by Agencies
Marketing-as-a-service agencies provide a wide range of services tailored to business needs:
- Content Creation: Writing blogs, case studies, videos, and whitepapers to engage audiences.
- Digital Advertising: Managing PPC campaigns and social media ads to drive targeted traffic.
- SEO Services: Developing strategies to attract high-intent traffic and improve organic search visibility.
- Social Media Marketing: Scheduling posts, following trends and engaging with followers.
- Branding & Design: Creating visually appealing graphics, websites, and marketing materials.
- Account-Based Marketing (ABM): Targeting high-value accounts with personalized campaigns.
These services help businesses strengthen their presence, attract customers, and achieve measurable results.
4 Reasons Why Your Company Should Consider a Marketing-as-a-Service (MaaS) Agency
1. More cost-effective than in-house marketing
When hiring talent internally, you might be limited by your budget. A solid marketing strategy needs a variety of functions. It is often made up of experts in different areas such as SEO, content design, outbound, etc., and it can be costly to hire a complete team internally. You will also need to train them and ensure they have the bandwidth and expertise to execute best practices.
With MaaS, you will have the certainty that you are hiring not only marketing experts but also leveraging the experience of professionals who work on marketing tactics every day. These experienced professionals can help you address areas where you may be falling short. You’ll get high-quality results at a lower cost.
2. Access to the latest marketing technologies
Marketing is constantly evolving. There are often new technological resources that are extremely helpful in planning and executing marketing campaigns. Clearly, it is important to have updated tools in order to keep up with the latest trends in the industry, but it can be hard to decide which tools to acquire when there are so many options.
A MaaS company will ensure that you use the appropriate tech stack to improve your results and grow your revenue. You won’t need to worry about researching which tools to purchase, how to use them, or implement them, as they have already taken care of that. By working with multiple clients, they have tried and tested several tools, enabling them to identify the most effective ones. Leveraging new technologies at the right time is key to growing and staying competitive.
3. Flexibility to adapt to your changing needs
Scalability is a significant advantage of a MaaS model. This approach enables companies to scale up and down the services provided and the level of support offered for each of those services. This flexibility allows you to manage your budget effectively and adapt the service to your company’s evolving needs. You can rest assured that your marketing needs are met efficiently and cost-effectively, delivering the maximum value for your investment.
4. Faster execution in a competitive market
Finally, in a rapidly changing business environment, it is essential to be able to adapt. MaaS agencies have the agility as a team needed to stay ahead of the competition, reach new markets, and connect with new customers.
3 Common Misconceptions About MaaS Agencies
1. Loss of Control
Many businesses worry that outsourcing their marketing will mean losing control over their strategy and brand voice. However, MaaS agencies are built on collaboration. While they handle execution, companies remain deeply involved in setting goals, approving strategies, and providing input throughout the process. This ensures that your vision and objectives stay front and center.
2. Too Expensive for Small Businesses
There’s a misconception that MaaS is only for larger organizations with big budgets. In reality, MaaS agencies are often more cost-effective than hiring and maintaining an internal team. By offering scalable services, they provide access to expert-level marketing without the long-term costs of salaries, benefits, and training, making them an ideal solution for small businesses.
3. One-Size-Fits-All Approach
Some believe MaaS agencies use cookie-cutter strategies that lack flexibility. On the contrary, these agencies specialize in tailoring their services to meet the unique needs of each business. Whether you’re focused on lead generation, brand awareness, or entering new markets, a MaaS agency customizes its approach to align with your goals, industry, and target audience.
Is Marketing-as-a-Service A Good Fit For Your Company?
If your marketing team’s functions are falling short, struggling to deliver results, execute campaigns, or generate new leads, you should consider leveraging marketing-as-a-service. MaaS will allow your company to focus on its product and core competencies while outsourcing its marketing function.
If you feel overwhelmed or unsure of where to start, the Kalungi team is here to help. With our expertise in B2B SaaS marketing strategy and execution, we can help you take your marketing efforts to the next level. Book a meeting with us today to learn more.
